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March 2007 Issue
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Letter From Europe
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Welsh farmers seek love on a milk carton

Love has been in the air and at the breakfast table in Wales since January 25, which is St. Dwynwen's Day, a day dedicated to the Welsh patron saint of lovers. Stickers featuring members of an organic dairy farmers' co-operative called Calon Wen were placed on milk cartons in the hopes that curious singles will respond. "Fancy a Farmer?" ads featuring both men and women will now appear on Calon Wen's entire range of whole and semi-skimmed organic milk on an on-going basis.

The campaign is being delivered through the non-profit dating website www.pishynwales.com. By the last week of January, the site had received 30,000 visits, which is thousands of time the usual number. Aran Jones, who runs the site, says that in addition to perhaps bringing people together, the ads also serve to highlight the social hardships faced by Welsh dairy farmers, who are both isolated from the hip city dating scene and from people their own age who have left the rural areas to seek their fortunes. Jones says the ads are a way to try to "keep people in the Welsh countryside by helping them meet each other."

Iwan Jones (no relation), who owns a farm and 100 cows in Denbighshire, 355 kilometres west of London, agrees. "The Welsh countryside is a great place to live, with stunning scenery, but it can be hard place to find a date." He has received several messages through the Web site so far. Jones says he's open-minded and willing to meet any kind of woman, as long as she has a "good attitude about life." BF


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