4 Our Advertisers Appreciate Your Business Better Farming | February 2024 LETTER FROM THE EDITOR TOO GOOD A DEAL; DEFINING SUCCESS “Ask yourself if this is too good to be true. Is it too good of a deal?” Good advice from Joel Bouvier, director of Cyber Security at FCC, in Emily Croft’s story on “avoiding scammers” in this edition. Bouvier says that there are a variety of scams that currently target farmers. “It could be anything. We’ve seen fraudulent equipment and supplies sales, some invoice scams, online bidding and auction scams, grant scams, or government rebate scams.” A recent scheme I encountered here involved a man who claimed he ran a farm-building company in Texas. He wanted to advertise an “unbeatable” deal in this magazine, with our readers getting an excellent price on a new building. But that’s not all. He was offering free shipping to your farm. Everything would come on a truck. Including the crew – who would spend a few days on your property as they built your new structure. At no cost. What a deal. But where would the crew sleep? What would they eat? “You don’t need to worry about that. They will fend for themselves.” What a deal. And this gentleman didn’t even need full payment before the building was up. “But of course, we would need to ask for a few-thousand-dollar downpayment up-front. Just to show the farmer is serious.” Be careful, folks. Frauds and scammers are everywhere. Thoughtful response from Manitoba grain farmer and beef producer Jackie Dudgeon-MacDonald in Up Close this issue, when asked how she measures success. “If we can impact families who can maybe save some money because of our beef, or if our farm has a positive impact in our community because of our involvement, or if I have an impact on some farmers with my involvement in Canola Growers, that feels like success.” The article begins on Page 32. Paul Nolan Prairie producers came together in Saskatoon for the recent Western Canadian Crop Production Show. Some 340 exhibitors displayed their innovations across 240,000 square-feet of display space. Traycee Martens photo 1-888-248-4893 PUBLISHER & EDITORIAL DIRECTOR PAUL NOLAN ext 202 Paul.Nolan@Farms.com ASSISTANT TO THE PUBLISHER & EDITORIAL DIRECTOR LESLIE STEWART ext 265 Leslie.Stewart@Farms.com AGRICULTURAL JOURNALIST EMILY CROFT PRAIRIE CONTRIBUTORS STACY BERRY QUINTON CUBBON Parkland County, Alta. North Battleford, Sask. RICHARD KAMCHEN RON SETTLER Edmonton, Alta. Lucky Lake, Sask. NATIONAL CONTRIBUTORS MOE AGOSTINO ABHINESH GOPAL EUGENIE OFFICER MARCEL VAN DER HEIJEN ADVERTISING TEAM GLENN RUEGG JEFF McKEE JENNY LONGSTREET SCOTT FARHOOD SAMANTHA RENAUD JOAN SPIEGELBERG ANDREW BAWDEN DESIGN & PRODUCTION TEAM TANYA MYERS GREG MARLOW SHAUN CLARK ANDREA WILLIAMS www.BetterFarming.com Better Farming Magazine, Prairie Edition is mailed to producers in Alberta, Manitoba and Saskatchewan. Next issue: March 2024. 1-888-248-4893 ext 281 Subscriptions@BetterFarming.com ISSN 2563-9803 (Printed) Copyright ©2024 by AgMedia Inc. All rights reserved. Reproduction of any content without written permission of the publisher is forbidden. Acceptance of advertising does not constitute endorsement of the advertiser, its products or services, nor do Better Farming, AgMedia or Farms.com endorse any advertiser claims. The publisher shall have no liability for the omission of any scheduled advertising. POSTMASTER: Send address changes to 90 Woodlawn Road West, Guelph, ON N1H 1B2 Mail agreement #0042518524 We acknowledge the financial support of the Government of Canada. Cover: Jackie Dudgeon-MacDonald photo, ra-photos/iStock/Getty Images Plus photo Follow us on @PrairieFarming
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