Geeknet apologized – sort of

Tinker with a US$3 million a year trademark and you are bound to get a reaction.
Geeknet Inc. got its reaction and a smattering of publicity after it used the term “the other white meat” in a spoof “sale” of unicorn meat on April Fools Day.

The National Pork Board, based in Iowa, didn’t think this exploitation of their slogan was funny and responded with a 12-page cease and desist order against the website’s owner, ThinkGeek, Inc. Aside from offering spoof products, the publicly traded company, based in Fairfax, Va., claims 44 million visitors a month to its website.

Better Pork - August 2010