How will Ontario producers respond to the new era of ‘marketing choice’?

Ontario Pork estimates that between 40 and 45 per cent of the province’s hogs will be shipped through Ontario Pork Marketing Division after Dec. 4. Other producers will have the option of doing their marketing themselves or through the marketer of their choice

by DON STONEMAN

When the hog truck rolled away from his barn on a Friday morning in late October, harvest was the first thing on the mind of Binbrook hog finisher Rick Vandenbos.

The 46-year-old had little time for a shower and a coffee before he jumped into his pickup to deliver fuel to his father operating the combine. Was the coming change in hog marketing on his mind?

Better Pork - December 2010