by SUSAN MANN
Grocery retailer Metro Ontario Inc. has started carrying Ontario organic pork, chicken and conventionally produced lamb and has launched the products with a feature in its weekly flyer.
Jocelyne Martineau, Metro communications manager, says the organic pork and chicken plus the lamb will be available permanently in the stores. “The full selection is available to all of our Metro stores but they’re not all required to carry the full selection,” she says.
Metro has 147 stores in Ontario. Its conventional stores are called Metro while the discount establishments are called Food Basics. The grocery retailer distributes four million flyers weekly.
Ted Soudant, Field Gate Organics Inc. president, says featuring Ontario organic pork in Metro’s weekly flyer has boosted sales. Field Gate Organics is the organic pork supplier for Metro.
He says the amount that pork sales increased is confidential. But the feature, which runs this week until Thursday, also led to Field Gate hiring more people to help handle the increased order from Metro and “it helped the farming community also. There are benefits right across the board for Ontario with Metro doing this.”
Soudant says the Metro flyer feature is a “big plus” for the farming community and the organic industry. Field Gate is supplying the organic pork, while Yorkshire Valley Farms is supplying the organic chicken and the lamb is being provided by White Veal Meat Packers Ltd. BF
Comments
Why not! sounds like great marketing and if its a hit with consumers then expand it to milk and beef, orgainic or conventional as long as its got that "Ontario" label on it! Food Basics is a nice little grocery store, hope it does well for them.
this is definitely a good news story for Ontario producers and consumers. Thanks to Metro for carrying Ontario meats as well as Organic Meadow dairy products
While on the organic and lamb side it is good news but with Metro being Quebec based are they selling Ontario non organic meats or Quebec raised ? Not complaining just wondering . It is all Canadian .
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