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6

Better Pork

February 2017

LABEL

CLAIMS

6

Better Pork

December 2016

LABEL

CLAIMS

LABEL

CLAIMS

FOR THE

98%

Hog farming has been improved in the

past few years. In conventional facilities

like this one, producers are working hard

to use antimicrobials more responsibly,

with greater oversight from veterinarians.

Ontario Pork photo

Barely 2 per cent of Canadians are agricultural producers and 98 per cent are

consumers. Today, that 98 per cent increasingly asks for specialty products:

organic, rustic, DHA-enriched, raised without antibiotics, raised without added

hormones or others.

Better Pork

looks at these products and the label claims

attached to them and aims to understand their role in pork production.

by NICHOLAS VAN ALLEN