Claiming success from financial failure

Although they collectively lost $6.2 million when their beef-processing arm failed,  members of Gencor can take comfort in knowing they pumped $50 million into Ontario’s cattle sector during the BSE crisis. “But, that said, we never like to lose money,” says the co-operative’s general manager, Brian O’Connor.

Cattle producers who bought into the venture by leasing hooks annually for $15-$17 per hook won’t get their investment back, says O’Connor.