Pork: Is it time for a Canadian version of COOL?

U.S. country-of-origin labelling has hammered Canadian exports of pork. But the industry is divided on whether to respond with voluntary labelling or to adopt a mirror of the U.S. legislation in self-defence

by DON STONEMAN

Rising imports of pork from the United States, the same country that brought in a law crippling trade in pigs going there, have brought retail meat labelling to the forefront as an issue. Expect contention over this at Ontario Pork’s annual meeting in April.