Seedbed: Separating the wheat from the chaff in product claims

Some tips to help you look critically at the glossy literature and all the product claims to see whether they really represent something that will work on your farm

by KEITH REID

The mailbox is heavy with brochures and flyers, full of glowing product claims, as each company works hard to get your business.

If all these claims were true, your yields would be sure to break all records, but if they’re not true, does that mean that all marketing departments are liars?