‘Bacon’ cologne ads all sizzle, no pork

At least when the restaurant trade hopped on the bacon band wagon of late they had the decency to buy some. Not so with a particular cologne maker.

Fargginay Inc., headquartered in Chicago, promotes its “Bacon” brand of unisex cologne extensively on the Internet, using ads that are either humorous, risqué, or both. According to its promotion: “The year was 1920 and quite by accident John Fargginay, a butcher from Paris, discovered the ability to dramatically elevate his customer’s mood with a secret recipe blending 11 popular pure essential oils with the essence of . . . bacon.”

Better Pork - June 2011