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Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


'Pig Idea' meets with resistance

Monday, February 3, 2014

There were no reservations required at The Pig Idea Feast, held in London's Trafalgar Square this past November. MeatInfo.co.uk reports that chefs from top local restaurants served "thousands" of Londoners a free lunch featuring pork that had been fed exclusively on legally accepted food waste.

Feeding catering waste, or swill, to pigs has been banned since the foot-and-mouth outbreak of 2001. The Pig Idea wants this ban lifted, and a return to the traditional practice of swill-feeding, which it sees as a sustainable means to reduce waste while saving farmers costly imports of feeds like soy that could be feeding humans.

The reservations come from the National Pig Association (NPA). MeatInfo reports that, in early November, NPA chairman Richard Longthorp wrote a letter to the heads of various supermarkets warning that, if swill-feeding were reintroduced, "sooner or later there will be a breakdown in controls."

However, there could be room for the two sides to work together. The Pig Site reports that, in an October House of Commons meeting, "peace was in danger of breaking out" when Longthorp found common ground with The Pig Idea founders.

We don't think he was at the feast, though. BP

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Alta. farmer speaking at World Economic Forum

Friday, January 23, 2026

Canadian agriculture is represented at the World Economic Forum through an Alberta farmer. Chris Perry, a potato farmer from Coaldale, revealed on LinkedIn he received an invitation from PepsiCo to participate in the event in Davos, Switzerland. In October 2025, PepsiCo launched the... Read this article online

Kubota Backs Mountain Bike Freeride Trail Builder

Friday, January 23, 2026

For the 2026 mountain biking season, freeride champion athlete Carson Storch has signed Kubota Tractor Corporation as his title sponsor, marking a major shift away from traditional bike brand exclusivity, and a new way for Kubota to build its brand. Under this agreement, Storch is no... Read this article online

SVG Ventures Invests in Smart Potato Storage

Thursday, January 22, 2026

A globalagrifood innovation and investment firm, SVG Ventures, has announced a$500,000-investment in Calgary based Cellar Insights through its Pioneer Fund. The investment will support the company’s continued growth and commercialization of smart remote potato storage monitoring... Read this article online

Man. John Deere dealerships merging

Thursday, January 22, 2026

Two John Deere dealers in Manitoba are merging. Greenvalley Equipment and its four locations, along with Enns Brothers Ltd. and its nine sites, will become a single entity with 13 dealerships across the province. The merger is expected to take effect in April. Executives involved... Read this article online

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