Better Decisions: Direct farm marketing proves a hit with consumers

The province’s 750 on-farm markets draw 8,000,000 customers a year, the bulk of them pleased with what they find


With the recent interest by consumers and the media in knowing ‘where their food comes from,’ the Ontario Farm Fresh Marketing Association (OFFMA) has just released its 2008-09 On-Farm Marketing In Ontario Report with some encouraging results. 

The Ontario Farm Fresh Marketing Association (OFFMA) represents over 150 members who sell directly from the farm via on-farm stores, farm gate and pick-your-own operations. Many have ventured into school tours and on-farm entertainment known as agri-tourism.

Better Farming - May 2009