Better Decisions: Five steps to making better marketing decisions

Events – and reactions to them – can make a mockery of the best-laid plans.
Here are some tips to help you make and stick to the right marketing decisions for your farm


At a marketing skills workshop I led recently, there was plenty of buzz about the difficulty of making – and sticking to – marketing decisions. More specifically, my workshop participants were frustrated by market pundits and advisors with facts, figures and outlooks that sounded right, but turned out to be just plain wrong.

Better Farming - May 2010