Better Decisions: The key commodity marketing terms you should know

A checklist that will help guide you through the jungle that is the commodity markets

by JOHN BANCROFT

There is a lot of jargon tossed around in the commodity marketing world that can be confusing when you are developing and executing your marketing plan. To get you started, here is a list of definitions of some key marketing terminology.

Forward Contract. A contract for the cash sale of grain or livestock at a specified price, quantity and quality at a specified future delivery time. It is a privately negotiated contract between two parties (i.e. farmer and grain elevator).

Better Farming - October 2009