Better Decisions: Ten steps to a successful marketing plan

To make your marketing plan work, you need to take a disciplined approach and devote the necessary time. Here are some key elements


A marketing plan helps to develop a strategy for marketing the crops and livestock produced by a farm business. It challenges producers to identify costs, develop price goals, consider production and price risks, and review price and market outlooks.
Putting the marketing plan in writing provides the discipline to follow the plan and to monitor your decision making throughout the year. Below are 10 questions to consider when developing the key features of your marketing plan.

Better Farming - November 2009