Only by making continual efforts to understand your buyer’s needs or what is affecting the marketplace can you keep ahead of the curve in today’s fast-changing business world
by DORENE COLLINS
Finding out consumer wants and needs are crucial, whether you are a multinational company producing consumer goods or a farmer serving the agri-food sector.
Billions of dollars are spent annually to find out how to market goods and services effectively to consumers, and market research firms seek out consumer input through informal observation as well as comprehensive surveys and focus groups.