Recent developments in dairy product packaging and printing show how the right labelling can give a real boost. But sometimes it can go wrong
by NORMAN DUNN
There’s no doubt that milk and its products are firmly established as best-sellers in the European food and drinks sector, mainly because the industry is by far the most innovative in developing new ideas and products. Even in countries famed for their high consumption of beer, such as Britain, Belgium and Germany, milk and yoghurt drinks have consistently beaten beer in the last years in terms of annual turnover.