Cover Story: Will a Voluntary ‘Grown in Canada’ Label Help Farmers?

Federations of agriculture are pushing for a label that identifies homegrown food. But the concept is proving surprisingly controversial


Pork producer Louis Roesch takes food, and where it comes from, seriously. He thinks that the time is ripe for a “Grown in Canada” label for local food and support for the idea has grown sharply. The concept is not without its wrinkles, though, and not everyone is onside.

Roesch has been pushing for a true “Grown in Canada” label for food for a couple of years with relatively little success. He and his wife Clara have carved out a business selling locally produced food from their farm-based store at Kent Bridge, near Chatham, in southwestern Ontario.

Better Farming February 2008