Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Greenpeace scores big in Brazil

Monday, October 5, 2009

If you don't think environmental advocacy group Greenpeace has clout south of the Equator, think again. In June, Brazilian meat and poultry processor Marfrig Alimentos S.A. said it would no longer buy cattle or sell beef from cattle raised in the deforested area of the Amazon region. Major Brazilian retailers quickly followed suit.

The reason? Greenpeace published a three-year study charging that the cattle sector in the Brazilian Amazon is the largest cause of deforestation in the world.

Shortly after the publication, Marfrig promised to develop a "Cattle Origin Guarantee Program" to ensure that the company and its suppliers fattening cattle don't buy animals from areas embargoed by IBAMA, Brazil's federal environmental agency, or from areas on the slave labour list of Brazil's Ministry of Labour and Employment.

Furthermore, proprietors with multiple farms are off Marfrig's supplier list until all of their farms are in compliance.

About the same time JBS S.A., reportedly the world's largest beef producer and exporter, announced it had signed a deal with Wal-Mart Stores Inc. ensuring that it won't supply beef from cattle from the embargoed area. BF
 

Current Issue

October 2025

Better Farming Magazine

Farms.com Breaking News

Gleaner T Series Combine Updates

Thursday, October 9, 2025

Gleaner continues to advance harvest technology with its new T Series combine, delivering major improvements in power, reliability, and ease of operation. Designed with the farmer in mind, the T Series focuses on performance, accessibility, and cutting-edge precision tools for... Read this article online

Ontario Invests $41M to Boost Agri-Food Innovation

Wednesday, October 8, 2025

The Ontario government has announced an investment of more than $41 million over the next four years to enhance and modernize infrastructure under Agricultural Research and Innovation Ontario (ARIO). This initiative, part of the province’s plan to safeguard Ontario’s agri-food sector,... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2025 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top