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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Hard to pry consumers from their trans-fats

Tuesday, June 2, 2009

Fast food chains such as Kentucky Fried Chicken boast trans-fat-free menus. Plant breeders are striving to develop soybeans with healthier oils. Can we expect consumers to be informed and make healthier eating decisions? According to research conducted by the Robert Wood Johnson Foundation Health and Society Scholars Program, maybe not.

Researchers compared news coverage about trans-fats to the sales of seven specific products (targeted because they contain more than half a gram of trans-fats per serving) from a major grocery chain in Los Angeles County, California.Their conclusion? Sales of buttered popcorn, vegetable shortening, buttermilk biscuits, sandwich cookies, stick margarine and crescent rolls fell for a week following negative coverage and then rose to previous levels. Sales of hot dogs, the seventh highest trans-fat product, remained steady.

The news coverage reiterated the relationship between trans-fat consumption and heart disease. BF
 

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

How Busch turned bales into advertising dollars for farmers

Wednesday, July 29, 2026

Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online

Canada Opens Interprovincial Alcohol Sales

Monday, July 27, 2026

A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online

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