Hard to pry consumers from their trans-fats

Tuesday, June 2, 2009

Fast food chains such as Kentucky Fried Chicken boast trans-fat-free menus. Plant breeders are striving to develop soybeans with healthier oils. Can we expect consumers to be informed and make healthier eating decisions? According to research conducted by the Robert Wood Johnson Foundation Health and Society Scholars Program, maybe not.

Researchers compared news coverage about trans-fats to the sales of seven specific products (targeted because they contain more than half a gram of trans-fats per serving) from a major grocery chain in Los Angeles County, California.Their conclusion? Sales of buttered popcorn, vegetable shortening, buttermilk biscuits, sandwich cookies, stick margarine and crescent rolls fell for a week following negative coverage and then rose to previous levels. Sales of hot dogs, the seventh highest trans-fat product, remained steady.

The news coverage reiterated the relationship between trans-fat consumption and heart disease. BF