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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Healthier products, fewer sales?

Tuesday, February 16, 2010

Fewer chocolate fountains, more oil free salad dressings. That's Whole Foods CEO John Mackey's recipe for the future, according to Associated Press. Goodbye to food as an indulgence and hello to food as a key to health.

The latter was behind Whole Foods' early years of success. But indulgence became the mainstay of business in later years and those chocolate fountains, into which shoppers could dip morsels of fruit, for example, were the centre of some stores. Farmers who are suppliers of products that align with pricey imported sea salts and truffle oil should take note.

The reason for the change is not altruistic. Whole Food's business suffered when the recession crimped spending and indulgence fell out of fashion. But aging baby boomers want to live longer and healthier. Whole Foods plans to introduce nutrient density labelling, showing the amount of nutrients per volume of a grocery item.

Might be good for customers' health. Might not be good for sales. A study conducted by the Rudd Center for Food Policy and Obesity at Yale University, and published in the American Journal of Public Health, found that consumers who saw the calorie label and a notice that the recommended daily caloric intake for an average adult is about 2,000 heeded the hint to cut back. They ate 1,380 calories at a dinner meal, about 250 calories fewer than if there was no list and no notice of the cue to healthier eating. BF
 

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June/July 2025

Better Farming Magazine

Farms.com Breaking News

Ontario crops respond to summer heat

Wednesday, July 2, 2025

According to the OMAFA Field Crop News team, Ontario field crops are showing rapid development as summer-like temperatures have dominated late June early July. The warm spell has accelerated growth and helped reduce the heat unit deficit from a cool spring. Corn fields have seen a burst... Read this article online

Canada’s Place in Global Food System Resilience

Wednesday, July 2, 2025

Canada’s food system is facing serious pressure due to global supply chain issues, climate change, and rising food prices. According to a KPMG report, bold and united action is needed now to make Canada’s agriculture sector more resilient and self-reliant. With the global population... Read this article online

Calf Auction Raises Funds for Youth

Monday, June 30, 2025

Wyatt Westman-Frijters from Milverton won a heifer calf named Ingrid through a World Milk Day promotion by Maplevue Farms and a local Perth, Ontario radio station. Instead of keeping the calf, 22-year-old Westman-Frijters chose to give back to the community. The calf was sent to the... Read this article online

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