High expectations versus the real market

Our governments and consumers have high expectations of this industry and its ability to survive, but they place obstacles in the way that make it difficult for it to compete in the actual marketplace

by CURTISS LITTLEJOHN

In his book, “Fixing the Game,” Rodger Martin examines the way executives receive compensation based on the expectations market (or stock value) and the real market (or the old fashioned concept that if the company produces products that consumers buy, there will be rewards based on profits.)

Better Pork - October 2011