Greenpeace scores big in Brazil Monday, October 5, 2009 If you don't think environmental advocacy group Greenpeace has clout south of the Equator, think again. In June, Brazilian meat and poultry processor Marfrig Alimentos S.A. said it would no longer buy cattle or sell beef from cattle raised in the deforested area of the Amazon region. Major Brazilian retailers quickly followed suit.The reason? Greenpeace published a three-year study charging that the cattle sector in the Brazilian Amazon is the largest cause of deforestation in the world.Shortly after the publication, Marfrig promised to develop a "Cattle Origin Guarantee Program" to ensure that the company and its suppliers fattening cattle don't buy animals from areas embargoed by IBAMA, Brazil's federal environmental agency, or from areas on the slave labour list of Brazil's Ministry of Labour and Employment.Furthermore, proprietors with multiple farms are off Marfrig's supplier list until all of their farms are in compliance.About the same time JBS S.A., reportedly the world's largest beef producer and exporter, announced it had signed a deal with Wal-Mart Stores Inc. ensuring that it won't supply beef from cattle from the embargoed area. BF What's organic and what's 'natural'? Ginseng a remedy for Type 2 diabetes?
Downtown Diner Delivers a Taste of Canadian Farming to Ottawa Monday, October 13, 2025 This week, the heart of Canada’s capital was filled with the sights, sounds, and flavors of Canadian agriculture as Sparks Street played host to the Downtown Diner, a pop-up event celebrating Canadian food and the farmers who make it possible. At the center of the conversation was... Read this article online
Precision Harvesting with HeadSight and TrueSight Monday, October 13, 2025 Modern harvesting relies heavily on precision and smart technology, and new systems for head height control and steering are making sure you are not leaving bushels in the field. These innovations ensure efficient crop collection, protect equipment, and reduce operator fatigue during... Read this article online
Boost Farm Yields with Better Residue Control Monday, October 13, 2025 Effective crop residue management begins with the combine and continues through planting the next crop. Properly managing residues in corn, soybean, and wheat fields helps maintain soil structure, reduce erosion, and promote higher yields. The FieldCropNews.com Team from OMAFA have shared... Read this article online
New Holland Marks 50 Years of Twin Rotor Innovation Friday, October 10, 2025 New Holland is celebrating 50 years of leadership in twin rotor harvesting technology, a milestone that began with the introduction of the TR70 combine in 1975. This machine transformed agriculture by bringing the world the concept of twin rotor threshing and... Read this article online
Farmland Values Climb Across the Prairies-Manitoba Leads, Ontario Holds Steady Friday, October 10, 2025 Canadian cultivated farmland values rose by an average of 6.0 per cent in the first half of 2025, according to the mid-year farmland values review by Farm Credit Canada (FCC). This marks a modest acceleration compared to the first half of 2024, which saw a 5.5 per cent increase. Over... Read this article online