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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

May 2025

Better Farming Magazine

Farms.com Breaking News

Mother’s Day Q&A with Anna McCutcheon

Thursday, May 8, 2025

Mother’s Day is only a few days away (that’s another reminder), and this week Farms.com has connected with moms in ag for their thoughts on motherhood, its challenges, and how being a parent has changed them. Anna McCutcheon (AM) and her husband Mark are the first generation on their... Read this article online

Creating Safe Farms for Kids

Wednesday, May 7, 2025

The Canadian Agricultural Safety Association (CASA) is hosting the second annual Kids FarmSafe Week from May 12 to 18, with the theme “Nurturing the Future of Agriculture.” The initiative aims to raise awareness about health and safety risks for children and youth on farms. According... Read this article online

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