Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

January 2026

Better Farming Magazine

Farms.com Breaking News

PigTek offers new warranties on select products

Monday, January 5, 2026

Following recent updates to its feed line offering, PigTek of Milford, Indiana, has announced new five-year limited warranties on select products. The company’s anchor bearing, stainless-steel boots, and stainless-steel control units now come with the industry-leading warranties for... Read this article online

Women Farmers Drive Growth in Canadian Agriculture

Monday, December 29, 2025

For the first time since 1991, Statistics Canada reports a significant increase in female farm operators across Canada. In 2021, there were nearly 80,000 women leading farm operations. Today, that number is closer to 90,000—a milestone that reflects a powerful shift in the agricultural... Read this article online

Animal Health Canada Shares 2030 Goals for Livestock

Friday, December 26, 2025

Animal Health Canada (AHC) has outlined five strategic goals it plans to accomplish by 2030 to protect and advance the health and welfare of farmed animals across the country. Working under its One Health and One Welfare approach, AHC aims to unite federal and provincial governments... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2026 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top