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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

November 2025

Better Farming Magazine

Farms.com Breaking News

Demco-Welker Farms Collab Delivers Big Buddy

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Demco recently introduced the Big Buddy grain cart, a product of collaboration with Big Equipment, the makers of Big Bud tractors, Titan Tires, and the well-known Montana-based Welker Farms. The project began when the Welker family decided to rebuild and modify their iconic Big Bud... Read this article online

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Case IH continues to expand its innovative harvest equipment lineup with the launch of the MacDon FD2 Plus Draper Header, a new series designed to provide farmers with smoother, cleaner, and more efficient harvesting. Available in multiple widths — 30, 35, 40, 45, 50, and even 61... Read this article online

Lots of news from the Ontario Pork Congress

Monday, October 27, 2025

The Ontario Pork Congress (OPC) took place on October 20, 2020, at the Arden Park Hotel in Stratford, Ontario, with over 50 attendees. At the event, Arnold Drung, President of Conestoga Meats, was honoured with the . Drung has been a dedicated supporter of the OPC for over 23... Read this article online

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