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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

December 2025

Better Farming Magazine

Farms.com Breaking News

New marketing board possible for Ont. agriculture

Tuesday, December 2, 2025

Ontario’s dairy goat industry could have its own marketing board. If approved, the marketing board would focus on four pillars, said Lindsay Dykeman, general manager of the Ontario Dairy Goat Co-operative. “Those pillars are advocacy, business risk management, research and education,... Read this article online

Help Guide Climate Ready Farm Practices

Monday, December 1, 2025

A new intake for the On-Farm Climate Action Fund (OFCAF) will open in 2026for Ontario farmers, focusing on cost-share opportunities that support the adoption of innovative best management practices. Program organizers are requesting feedback from producers to better understand interest,... Read this article online

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