Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

April 2026

Better Farming Magazine

Farms.com Breaking News

Ont. farmer Tony McQuail reflects on NDP leadership race

Tuesday, March 31, 2026

Huron County farmer Tony McQuail is back at Meeting Place Organic Farm in Lucknow after vying to replace Jagmeet Singh as the leader of the federal NDP. “It was a very hopeful and positive experience for me,” he told Farms.com. “I was very pleased with what we were able to bring to the... Read this article online

Boosting Wheat Production with Better Nitrogen Use

Monday, March 30, 2026

A University of Guelph research team is pioneering new ways to grow wheat more sustainably by improving nitrogen efficiency and supporting soil health. Dr. Kari Dunfield, professor in the School of Environmental Sciences at the Ontario Agricultural College, received $3.92 million from the... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2026 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top