Letter from Europe: Europe waves goodbye to the old family farm show

No more are the big agricultural shows aimed at the general visitor from the countryside, complete with wife and kids. Now they are targeting the serious spenders


Specialist visitors are now wanted at agricultural exhibitions – and they’d better have money to spend and solid investment plans for their farming businesses.
The chances are that they’ll be asked all about these when they pass through the gates of a European farm show.

Better Farming - March 2009