Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Greenpeace scores big in Brazil

Monday, October 5, 2009

If you don't think environmental advocacy group Greenpeace has clout south of the Equator, think again. In June, Brazilian meat and poultry processor Marfrig Alimentos S.A. said it would no longer buy cattle or sell beef from cattle raised in the deforested area of the Amazon region. Major Brazilian retailers quickly followed suit.

The reason? Greenpeace published a three-year study charging that the cattle sector in the Brazilian Amazon is the largest cause of deforestation in the world.

Shortly after the publication, Marfrig promised to develop a "Cattle Origin Guarantee Program" to ensure that the company and its suppliers fattening cattle don't buy animals from areas embargoed by IBAMA, Brazil's federal environmental agency, or from areas on the slave labour list of Brazil's Ministry of Labour and Employment.

Furthermore, proprietors with multiple farms are off Marfrig's supplier list until all of their farms are in compliance.

About the same time JBS S.A., reportedly the world's largest beef producer and exporter, announced it had signed a deal with Wal-Mart Stores Inc. ensuring that it won't supply beef from cattle from the embargoed area. BF
 

Current Issue

September 2025

Better Farming Magazine

Farms.com Breaking News

Augusta Van Muyen selected as the 67th Grape King

Wednesday, September 17, 2025

Grape Growers of Ontario and Farm Credit Canada have announced that Lincoln vineyard manager Augusta Van Muyen has been chosen by her peers as the . Currently, the vineyard manager at Tawse Winery, Van Muyen, followed a path to success that took her across Ontario and the world.... Read this article online

Strategies to Optimize Market Returns in Ontario

Monday, September 15, 2025

Berkley Fedorchuk, grain marketing specialist with Hensall Co-op in Southwestern Ontario, recently shared insights into the current corn market and strategies for forward marketing during his presentation at the . With a focus on the Ontario and Eastern Canadian grain sectors,... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2025 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top