It seems that each week the media reports yet another food recall – grapes, bean sprouts, spinach, tomatoes, mushrooms, cheese, luncheon meat. Is this rise in the number of recalls and scares making consumers more aware or contributing to their apathy?
In 2007, Razor Public Relations in the United Kingdom conducted a consumer survey after a series of high-profile brand incidents rocked the U.K. food industry. The survey found that about 67 per cent of shoppers said they are hardly aware of national product alerts and only 17 per cent trust a manufacturer or retailer to give them accurate information on the scare or recall.