Halstead and her brother Bill are partners in Norfolk Organics and Nightingale Farms. Nightingale Farms grows more than 1,000 acres of conventional vegetables and contracts another 400 acres. Norfolk Organics grows 200 acres of organic vegetables and contracts another 100 acres. They raise all plants from seed and grade, pack and ship directly to chains such as Loblaws, Sobeys, A&P and Costco, as well as smaller chains and independents. Over the past year, they have also introduced value-added initiatives such as bagging different-coloured peppers.
Greatest success. Starting the organic company and adapting to consumer demand.
Greatest challenge. Becoming involved in farming and gaining recognition “that you know what’s going on.”