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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Smell-vertising hits U.K.

Monday, April 2, 2012

McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.

A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."

The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.

The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF

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April 2026

Better Farming Magazine

Farms.com Breaking News

A Young Farmer Finds the Perfect Combine

Wednesday, April 1, 2026

At Farms.com, nurturing a passion for agriculture starts early, and nothing illustrates that better than a recent heartwarming video featuring young Jared Altmann and the Farms.com Ag Buyer’s Guide. In the video, Jared can be seen carefully combing through the pages of the Ag Buyer’s... Read this article online

Ont. farmer Tony McQuail reflects on NDP leadership race

Tuesday, March 31, 2026

Huron County farmer Tony McQuail is back at Meeting Place Organic Farm in Lucknow after vying to replace Jagmeet Singh as the leader of the federal NDP. “It was a very hopeful and positive experience for me,” he told Farms.com. “I was very pleased with what we were able to bring to the... Read this article online

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