Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
Ontario farmers get boost for energy upgrades Friday, July 11, 2025 The governments of Canada and Ontario are investing up to $3 million in the third round of the Agricultural Stewardship Initiative (ASI). This funding will help farmers improve the energy efficiency of their operations and support the long-term sustainability of the agriculture... Read this article online
Swede midge and cabbageworm found in Ontario canola Thursday, July 10, 2025 As reported on the OMAFA website fieldcropnews.com, Ontario canola crops are at various growth stages, ranging from seedling to full bloom depending on planting time and region. Winter canola is now fully podded, and harvest is expected to begin soon in Essex and other southern... Read this article online
Early Career Research Award supports two Guelph research initiatives Friday, July 4, 2025 The was presented to two University of Guelph researchers at the recently held Livestock Research Innovation Corporation (LRIC) symposium. Dr. Kelsey Spence received $40,000 towards her work in on-farm biosecurity research, and Dr. Sam Workenhe was awarded $60,000 to further his... Read this article online
Grape Growers 40th Annual Celebrity Luncheon has Dr. Hayley Wickenheiser Friday, July 4, 2025 The Grape Growers of Ontario’s marks the opening of the by showcasing Canadian personalities and celebrating the annual grape harvest. This year, in partnership with Meridian Credit Union, Ontario’s largest credit union and the third largest in Canada, the Grape Growers of Ontario... Read this article online
Ontario crops respond to summer heat Wednesday, July 2, 2025 According to the OMAFA Field Crop News team, Ontario field crops are showing rapid development as summer-like temperatures have dominated late June early July. The warm spell has accelerated growth and helped reduce the heat unit deficit from a cool spring. Corn fields have seen a burst... Read this article online