This fall, the Beef Information Centre (BIC) commended McDonald’s Canada for its support of Canadian beef, refuting an Internet e-mail hoax which spread false information about McDonald’s beef source practices.
McDonald’s is the largest food service purchaser of beef in Canada and “McDonald’s Canada has made a commitment to Canadian beef, which today translates into the company using 100 per cent Canadian beef for all its burger offerings,” says John Gillespie, BIC chair and a producer from Ayr, Ont.