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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Whole Foods introduces 'value-oriented' stores

Sunday, October 4, 2015

Saddled with the moniker "whole paycheck" because of its prices, premium grocer Whole Foods will open its first five "value-oriented" concept stores branded "365 by Whole Foods Markets" next year in the United States.

These stores will carry its private brands promoted as "products that can fill your pantry without emptying your pocketbook." The stores will carry products made from whole grain flours, "shade grown coffee," organic milk and frozen vegetables, presumably also organically grown. Animal welfare and meat quality standards will be maintained, including "no antibiotics, ever."

There is no indication if this concept will come to Canada, or if some of the "savings" will be taken by lower prices paid to suppliers, i.e. farmers, who do a lot more work to get a premium price for their products.

In its last fiscal year, Whole Foods reported sales of US$14 billion from 421 stores in the United States, Canada and United Kingdom. According to its website, there are six Whole Foods stores in Ontario. BF

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Farms.com Breaking News

Ag community wanted for cover crop survey

Wednesday, January 14, 2026

Researchers from Manitoba and Ontario are looking for members of ag communities from Alberta to Ontario to participate in a questionnaire about cover crops. The confidential survey is open to any farm type and size whether the operation has ever grown cover crops. “We don’t just want... Read this article online

Ontario Prairies Cover Crop Survey Launch

Tuesday, January 13, 2026

As cover crop use continues to expand across Ontario and the Prairie provinces, a new survey has been launched to better understand how these practices arechanging onfarms. The survey aims to collect valuable information about how cover crops are being used, what benefits they provide, and... Read this article online

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