Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Ag's position in the national food policy puzzle

Tuesday, September 17, 2019

The Canadian Produce Marketing Association president provides his perspective on how the policy could affect the fresh produce sector

By Kate Ayers
Staff Writer
Better Farming

In June, the federal government launched Canada's first food policy, which is a $134.4-million investment over the next five years.

Through this policy, the government aims to address a range of challenges that the agri-food industry and Canadians face, such as food insecurity, food waste and food illiteracy.

Officials developed the policy with four short-term action areas:

  1. improve access to healthy food
  2. promote domestic and international consumption of Canadian food
  3. support food security in northern and Indigenous communities
  4. curb food waste

Indeed, "the Food Policy for Canada aims to address food system issues including improving accessibility to safe food for everyone – regardless of geographic or financial situation, growing and promoting healthy eating initiatives, fostering a sustainable and eco-friendly sector, increasing production in order to meet the nutritional needs of all Canadians, and more," Ron Lemaire, Canadian Produce Marketing Association's (CPMA) president, says in an email statement to Better Farming.

"With respect to the food policy's intended goals of increased connections within food systems and improved food-related health outcomes, the fresh fruit and vegetable sector will be heavily relied on to increase production capacity."

vegetables
    anilakkus/iStock/Getty Images Plus photo

CPMA is a not-for-profit organization that represents companies that market fresh fruits and vegetables in Canada from the farm gate to the dinner plate, the group's website says.

The push towards healthier food choices for consumers could result in produce sector growth and create more jobs, Lemaire says.

He is pleased with the policy's focus on increasing consumer trust through a Canadian brand and reducing food waste.

"The areas addressed by the government as key gaps that require action in the short and medium term coincide almost perfectly with the topics CPMA has focused on recently," Lemaire says.

"Making Canadian food the top choice at home and abroad has always been a guiding principle for our organization, as well as food security and helping Canadian communities access healthy food."

CPMA and Value Chain Management International (VCMI) developed an online resource that will help CPMA's members reduce food loss and waste. VCMI's global consulting team, which is based in Canada, Europe and Australasia, focuses on improving management of the value chains in which they operate, the company's website says.

"At this time, we are very confident in the direction the Food Policy is headed," Lemaire says.

"We believe once the Canadian food policy advisory council is formed, with members originating from a variety of backgrounds within the agri-food industry, the government will be well-positioned to continue making sound decisions."

CPMA seeks a spot on the advisory council.

"Working within the parameters set out by Agriculture and Agri-Food Canada, we hope to work collaboratively with other stakeholders and experts to facilitate positive action in line with the vision of the food policy for Canada," Lemaire says.

And the organization looks forward to opportunities the policy could create for the produce sector.

"We believe the Food Policy for Canada will positively affect business for our member organizations. As we saw with the release of the new Canada's Food Guide in January, and as we see in our 'Half Your Plate' messaging, fruits and vegetables should account for half your plate at every meal," Lemaire says.

"If all Canadians were to follow this advice, we would see tremendous growth in our industry. As an association, we will be ready to support this vision through all means necessary." BF

Current Issue

September 2025

Better Farming Magazine

Farms.com Breaking News

Festival of Guest Nations returns to Leamington

Friday, September 12, 2025

On Sunday, September 14, 2025, Seacliff Park in Leamington, Ontario, will come alive with music, food, and celebration as the Festival of Guest Nations returns to honour the migrant worker communities who play a vital role in Essex County’s agricultural economy. With more than 20 years... Read this article online

York Region launching new Agri-Food Startup Program

Thursday, September 11, 2025

A new program in York Region is designed to help entrepreneurs find their footing in the food space. The 14-week hybrid Agri-Food Start-up Program partners entrepreneurs with local organizations like the Foodpreneur Lab, Syzl, York Region Food Network, and the Chippewas of Georgina Island... Read this article online

Corn and Soybean Diseases Spread This Season

Wednesday, September 10, 2025

As reported on the OMAFRA website fieldcropnews.com, as well as in previous articles by Farms.com, the 2025 growing season is nearing its end with corn and soybean farmers in Ontario and the U.S. Corn Belt facing disease challenges that reflect changing weather conditions. For corn, two... Read this article online

Wheat Output Decline Projected for 2025

Wednesday, September 10, 2025

Statistics Canada’s latest modelled estimates suggest that wheat production in Canada will decline slightly in 2025, driven primarily by weaker yields across several regions. National output is expected to edge down 1.1% to 35.5 million tonnes, with yields forecast to fall 1.2% to 49.6... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2025 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top