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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Branding comes to agriculture

Tuesday, August 5, 2014

Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor.

The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there.
"Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments.

Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town."

Suggestions welcome. BF

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Farms.com Breaking News

Ont. farmer Tony McQuail reflects on NDP leadership race

Tuesday, March 31, 2026

Huron County farmer Tony McQuail is back at Meeting Place Organic Farm in Lucknow after vying to replace Jagmeet Singh as the leader of the federal NDP. “It was a very hopeful and positive experience for me,” he told Farms.com. “I was very pleased with what we were able to bring to the... Read this article online

Boosting Wheat Production with Better Nitrogen Use

Monday, March 30, 2026

A University of Guelph research team is pioneering new ways to grow wheat more sustainably by improving nitrogen efficiency and supporting soil health. Dr. Kari Dunfield, professor in the School of Environmental Sciences at the Ontario Agricultural College, received $3.92 million from the... Read this article online

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