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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Big chickens, big problems

Monday, March 7, 2016

The market in the United States for chickens weighing more than six pounds accounts for about 55 per cent by head count and about 70 per cent by pounds of meat produced as the industry gears up to meet high demand for boneless breast meat while reducing labour costs in plants. But the big bird trend has run squarely into a problem with so-called "woody breasts," defined as meat that is hard to the touch.

There is also a concern about a phenomenon called "white striping," which appears on raw meat. One out of five birds in commercial plants appears to be affected, according to meatingplace.com, and quality, as defined by decreased water-holding capacity, increased fat and lower protein, is affected.

There is no indication of this being a problem in Canada, where the percentage of birds raised as "roasters" remains relatively small. BF

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

Gay Lea Expands Dairy Plant for Protein Demand

Monday, August 17, 2026

Gay Lea Foods has announced an investment of more than $200 million to expand its dairy manufacturing facility in Toronto, Ontario. The project is designed to increase production capacity and help meet the rising demand for high-protein dairy products, including cottage cheese. The... Read this article online

How Busch turned bales into advertising dollars for farmers

Wednesday, August 12, 2026

Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online

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