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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Branding comes to agriculture

Tuesday, August 5, 2014

Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor.

The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there.
"Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments.

Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town."

Suggestions welcome. BF

Current Issue

April 2026

Better Farming Magazine

Farms.com Breaking News

Fighting DON Mycotoxin Contamination and Tar Spot

Friday, March 27, 2026

Ontario corn growers are set to receive improved support in managing two major threats to their crops: DON mycotoxin contamination and tar spot. A new five-year project will continue annual assessments of DON across corn hybrids through theGrain Farmers of Ontario’sOntario Corn Committee... Read this article online

Top Global Ranking for Guelph OVC

Thursday, March 26, 2026

The University of Guelph has achieved global recognition after its Ontario Veterinary College (OVC) ranked fourth worldwide in the latest rankings by Quacquarelli Symonds, making OVC the top veterinary college in Canada. The QS rankings evaluated nearly 900 universities across... Read this article online

New Canadian Swine Research Targets Piglet Disease

Monday, March 23, 2026

Swine InnovationPorc(SIP) is investing in new research to address Streptococcus suis, a harmful bacterial disease affecting post-weaned piglets led byDongyanXu Niu at the University of Calgary. This disease can cause serious health problems such as respiratory illness, meningitis, and sudden... Read this article online

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