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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Branding comes to agriculture

Tuesday, August 5, 2014

Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor.

The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there.
"Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments.

Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town."

Suggestions welcome. BF

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March 2026

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Farms.com Breaking News

A new front in the repair access debate

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Iowa lawmakers have pushed the right‑to‑repair conversation into new territory with House File 2529, a bill that focuses specifically on diesel exhaust fluid (DEF) systems—the single most common cause of emissions-related downtime on modern farm machinery. The bill would require... Read this article online

March 8 is International Women’s Day

Friday, March 6, 2026

Across the United States and Canada, women are taking on increasingly visible roles in agriculture—managing farms, leading ag-tech startups, advancing research, and strengthening the rural economies that feed both nations. Their work reflects a shift in an industry once defined... Read this article online

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