Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Canada's producers express confidence about the future

Monday, January 16, 2012

by KAREN BRIGGS

Canadian agricultural producers and agribusiness owners are optimistic about the future, according to a Farm Credit Canada survey released Tuesday.

Of the nearly 4,500 producers and agribusiness and agri-food operators who participated in the annual national vision panel survey:

  • 77 per cent said they were better off today than they were five years ago (up from 67 per cent in the FCC’s 2010 survey)
  • 58 per cent said they plan to expand or diversify in the next five years
  • 69 per cent said they would encourage a friend or relative to pursue a career in primary production, and 79 per cent said they would encourage another to pursue a career in an agriculture-related field
  • 80 per cent think their farm or business will be better off in five years than it is now – the most optimistic response of the past five surveys.

The survey also broke down attitudes province by province. 

Residents of Saskatchewan proved to be the most optimistic about the future, with 82 per cent expecting that their businesses will improve over the next five years.  Ontarians came second at 81 per cent.  Levels of optimism were lower in the Atlantic provinces and in British Columbia (74 and 75 per cent, respectively).

By sector, levels of positivism were highest among dairy (84 per cent), crops (82 per cent), horticulture (81 per cent) and poultry (81 per cent).  The least optimistic sector surveyed was hog producers, of whom only 75 per cent expected their next five years to be an improvement on their current status.

Jean-Philippe Gervais, FCC senior agriculture economist, noted this year’s response registered the highest level of option since the survey was introduced five years ago.
 
“What’s interesting is that there is not a lot of difference in the levels of optimism between regions of Canada and between agricultural sectors,” he says. “Overall there’s a lot of growth, and producers are excited.”

Nevertheless, there remain concerns and challenges as well as factors beyond anyone’s control such as weather, he says. “But we’re experiencing a lot of innovation and growth that we weren’t seeing five or 10 years ago. The producers see a future.” BF

 

Current Issue

September 2026

Better Farming Magazine

Farms.com Breaking News

Festival celebrates migrant workers in Leamington

Friday, September 11, 2026

The Festival of Guest Nations will mark its 20th anniversary on Sunday, September 13, 2026, at Seacliff Park in Leamington, Ontario, bringing together migrant workers, local residents, community organizations, and service providers for a day focused on culture, community, and... Read this article online

El Niño Forecast Signals Warm Fall Across Canada

Friday, September 11, 2026

According to the Weather Network, the El Niño is strengthening and is expected to become one of the most significant events on record, raising questions about how the climate pattern could influence Canada’s fall weather and the end to the growing season for producers. With El Niño... Read this article online

Premier Ford names new ag minister in cabinet shuffle

Thursday, September 10, 2026

When the Ontario legislature returns in October, the province’s agriculture industry will have a new voice at Queen’s Park. In a Sept. 10 cabinet shuffle, Premier Ford named Sam Oosterhoff as the new minister of agriculture, food and agribusiness. He takes over for Trevor Jones, who... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2026 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top