Cattlemen's Association considers a name change

Friday, January 11, 2013

by BETTER FARMING STAFF

The Ontario Cattlemen's Association is considering a name change.

Depending on how delegates vote at the organization's annual meeting in February, the association, which got its start in 1963 as the Ontario Beef Improvement Association, could be known as Beef Farmers of Ontario.

The name change would unite the association's two brands, Ontario Cattlemen's and Make it Ontario Beef, "to connect to the broadest possible audience," Dan Darling, the organization's president, told delegates to the beef industry convention in London today.

The proposed name is "a simple, factual and reflective approach and would align OCA with fellow Ontario commodity groups and provide familiarity and connection with the consumer, government and the industry," Darling says.

The proposed change requires a constitutional amendment and, consequently, has been presented for discussion at county meetings this winter, Darling says.

The association, which has held its current name since 1976, will hold its annual meeting in Toronto on Feb. 20-21. BF