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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Chicken wing profits linked to Super Bowl

Friday, May 6, 2011

The spectre of a long-term lockout of National Football League players sparked fears that chicken wing suppliers' profits would fly away.

Chicken wing sales surge at sports bars and other locations in the fall and winter during the NFL season, with wholesale prices increasing steadily during the January run up to the Super Bowl, unarguably the greatest sporting event in North America.

Stock market analysts are taking notice of the potential losses for Sanderson Farms, the largest supplier of wings and breast tenders to U.S. food service companies and casual dining restaurants. Analysts also note that 10 per cent of sales in the 750-store Buffalo Wild Wings restaurant chain, based in Minnesota, are linked to NFL games. The loss of an entire season could cost the restaurant $15 million in sales.

Reports indicate that the wholesale price of wings in the United States has dropped to 95 cents a pound in early 2011 from $1.74 a year before. BF

Current Issue

September 2025

Better Farming Magazine

Farms.com Breaking News

Festival of Guest Nations returns to Leamington

Thursday, September 18, 2025

On Sunday, September 14, 2025, Seacliff Park in Leamington, Ontario, will come alive with music, food, and celebration as the Festival of Guest Nations returns to honour the migrant worker communities who play a vital role in Essex County’s agricultural economy. With more than 20 years... Read this article online

Augusta Van Muyen selected as the 67th Grape King

Wednesday, September 17, 2025

Grape Growers of Ontario and Farm Credit Canada have announced that Lincoln vineyard manager Augusta Van Muyen has been chosen by her peers as the . Currently, the vineyard manager at Tawse Winery, Van Muyen, followed a path to success that took her across Ontario and the world.... Read this article online

Strategies to Optimize Market Returns in Ontario

Monday, September 15, 2025

Berkley Fedorchuk, grain marketing specialist with Hensall Co-op in Southwestern Ontario, recently shared insights into the current corn market and strategies for forward marketing during his presentation at the . With a focus on the Ontario and Eastern Canadian grain sectors,... Read this article online

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