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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Chicken wing profits linked to Super Bowl

Friday, May 6, 2011

The spectre of a long-term lockout of National Football League players sparked fears that chicken wing suppliers' profits would fly away.

Chicken wing sales surge at sports bars and other locations in the fall and winter during the NFL season, with wholesale prices increasing steadily during the January run up to the Super Bowl, unarguably the greatest sporting event in North America.

Stock market analysts are taking notice of the potential losses for Sanderson Farms, the largest supplier of wings and breast tenders to U.S. food service companies and casual dining restaurants. Analysts also note that 10 per cent of sales in the 750-store Buffalo Wild Wings restaurant chain, based in Minnesota, are linked to NFL games. The loss of an entire season could cost the restaurant $15 million in sales.

Reports indicate that the wholesale price of wings in the United States has dropped to 95 cents a pound in early 2011 from $1.74 a year before. BF

Current Issue

June/July 2025

Better Farming Magazine

Farms.com Breaking News

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Thursday, July 10, 2025

As reported on the OMAFA website fieldcropnews.com, Ontario canola crops are at various growth stages, ranging from seedling to full bloom depending on planting time and region. Winter canola is now fully podded, and harvest is expected to begin soon in Essex and other southern... Read this article online

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According to the OMAFA Field Crop News team, Ontario field crops are showing rapid development as summer-like temperatures have dominated late June early July. The warm spell has accelerated growth and helped reduce the heat unit deficit from a cool spring. Corn fields have seen a burst... Read this article online

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Canada’s food system is facing serious pressure due to global supply chain issues, climate change, and rising food prices. According to a KPMG report, bold and united action is needed now to make Canada’s agriculture sector more resilient and self-reliant. With the global population... Read this article online

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