Dairy Farmer ads target Ottawa politicians

Wednesday, June 13, 2012

by SUSAN MANN

Dairy Farmers of Canada has launched a new advertising campaign in Ottawa to bust some myths about Canada’s supply management system that are currently floating around political circles in the country’s capital city.

Therese Beaulieu, Dairy Farmers of Canada spokesperson, says they’re trying to draw attention to the facts, such as Canada’s supply management system doesn’t make products more expensive and a Canadian dairy farmer’s share of a $2.25 glass of milk sold in a restaurant is 21 cents.

The dairy farmer organization also has a section within its website with the same information. You can get there using – yourmilk.ca.

The series of three ads are in The Hill Times, a widely read political paper in Ottawa, and also on DFC’s Facebook page. One ran last week, while another was in this week’s paper and a third is scheduled to appear next week, she says. They feature an eastern Ontario dairy farmer holding various dairy food items, such an almost empty glass of milk and a pizza.

There is also an ad in this week’s Embassy, Canada’s foreign policy newspaper, outlining the number of jobs in the industry and dairy’s contribution to the GDP of Canada.

The ads are to inform politicians about supply management and to “increase our presence,” she explains. BF