'Halo' sweetens cookies and other organic stuff Thursday, May 2, 2013 A study from the Food & Brand Lab at Cornell University in New York state has implications for food labelling and also shows that "organic" still has cachet, in spite of inroads from the buy-local movement. Subjects were asked to taste cookies, yogurt and chips, labelled organic and regular, and tell researchers which tasted better. Subjects routinely had more positive thoughts about the organic products, including better taste, higher fibre, less fat and less sugar, but both of the samples were identical, and organic. Researchers referred to this as the "health halo effect," according to The Globe and Mail. The Cornell study also reported that participants were willing to pay nearly 25 per cent more for the organic products than the regular products. The study is to be published in the July issue of the journal Food Quality and Preference. BF Record rice yields in India questioned Who's more responsible - the porn industry or the food sector?
How Busch turned bales into advertising dollars for farmers Wednesday, August 12, 2026 Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online
Niagara farm groups seek support following flood damage Wednesday, August 12, 2026 Three of Niagara's leading agricultural organizations are urging governments to provide targeted support to growers following a series of severe rainfall events that have caused widespread flooding across the region. According to a joint statement from Flowers Canada, Grape Growers... Read this article online
AALP Dream Gala tops $110,000 for leadership programming Tuesday, August 11, 2026 The 2026 Advanced Agricultural Leadership Program (AALP) Dream Gala raised more than $110,000 to support leadership development within Ontario’s agri-food sector, according to the Rural Ontario Institute (ROI). Held at The GrandWay Events Centre in Elora, the biennial fundraising event was... Read this article online
Central Ontario FS Expands Grain Network with Acquisition of Haley's Elevator in Burford Friday, July 31, 2026 Central Ontario FS is strengthening its presence in southwestern Ontario after signing a purchase agreement to acquire Haley's Elevator Inc., a long-established grain handling facility located in Burford. The acquisition marks another step in the growth of the company's grain elevator... Read this article online
Great Ontario Yield Tour Seeks Volunteer Farm Fields as Final Crop Tour Events Approach Tuesday, July 28, 2026 Ontario farmers have an opportunity to help shape one of the province's most closely watched crop assessments as the Farms.com Great Ontario Yield Tour prepares for another season of field scouting and yield forecasting. The annual tour is currently seeking volunteer farmers who are... Read this article online