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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


'Halo' sweetens cookies and other organic stuff

Thursday, May 2, 2013

A study from the Food & Brand Lab at Cornell University in New York state has implications for food labelling and also shows that "organic" still has cachet, in spite of inroads from the buy-local movement.

Subjects were asked to taste cookies, yogurt and chips, labelled organic and regular, and tell researchers which tasted better. Subjects routinely had more positive thoughts about the organic products, including better taste, higher fibre, less fat and less sugar, but both of the samples were identical, and organic.

Researchers referred to this as the "health halo effect," according to The Globe and Mail. The Cornell study also reported that participants were willing to pay nearly 25 per cent more for the organic products than the regular products.

The study is to be published in the July issue of the journal Food Quality and Preference. BF

Current Issue

May 2026

Better Farming Magazine

Farms.com Breaking News

Farmland Rents Lag Land Values

Wednesday, April 29, 2026

Farm Credit Canada (FCC) has released a new economic analysis highlighting a growing gap between farmland values and rental rates across the country, a trend that will likelyreshapeexpansion decisions for Canadian producers. According to the analysis, Canada’s average farmland... Read this article online

Ontario Funds for New Grain Innovation Projects

Wednesday, April 29, 2026

Grain Farmers of Ontario has announced the successful applicants for its 2026 Grains Innovation Fund. The fund supports projects that increase the use, value, and demand for grains grown across Ontario. These efforts help build stronger domestic markets while encouraging innovation in... Read this article online

Drone Seeding Offers Hope for Ontario Wheat Farmers

Wednesday, April 29, 2026

Farmers in parts of Ontario often struggle to plant winter wheat at the right time. The ideal planting period usually comes before soybeans are harvested, which can delay wheat seeding and reduce yields. This timing conflict makes it difficult for farmers tomaintainproper crop rotation and... Read this article online

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