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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Irrigating precious crops equals jobs

Tuesday, February 9, 2016

Almond, stone fruit, grape and citrus owners once paid $70 an acre foot to irrigate their orchards in Kern County in California's central valley. Now they are paying as much as $1,300 an acre foot, more than 18 times as much, with very little retail increase in their products, says the December newsletter of the national crop insurance program. Yet California agriculture is surviving only because of "massive but unsustainable over pumping" according to a study published by the Pacific Institute, which describes itself as an independent global water think tank.

Farm revenue remains strong even though acreage is down by 640,000 acres. The Pacific Institute says some losses have been offset as farmers fallowed their land and sold water rights to growers of high-value crops. The study is available at http://pacinst.org/wp-content/uploads/sites/21/2015/08/ImpactsOnCaliforniaDrought-Ag.pdf

According to the study, a California acre of fresh tomatoes, melons, squash or cucumbers supports more than 160 jobs. BF

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

How Busch turned bales into advertising dollars for farmers

Wednesday, July 29, 2026

Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online

Canada Opens Interprovincial Alcohol Sales

Monday, July 27, 2026

A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online

Ontario Grows Most of the Nation's Celery

Friday, July 24, 2026

When Canadians reach for a stalk of celery at the grocery store, there is a good chance it began its journey on an Ontario farm. While celery occupies only a small share of Canada's overall vegetable acreage, the crop continues to play an important role in the country's fresh... Read this article online

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