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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Irrigating precious crops equals jobs

Tuesday, February 9, 2016

Almond, stone fruit, grape and citrus owners once paid $70 an acre foot to irrigate their orchards in Kern County in California's central valley. Now they are paying as much as $1,300 an acre foot, more than 18 times as much, with very little retail increase in their products, says the December newsletter of the national crop insurance program. Yet California agriculture is surviving only because of "massive but unsustainable over pumping" according to a study published by the Pacific Institute, which describes itself as an independent global water think tank.

Farm revenue remains strong even though acreage is down by 640,000 acres. The Pacific Institute says some losses have been offset as farmers fallowed their land and sold water rights to growers of high-value crops. The study is available at http://pacinst.org/wp-content/uploads/sites/21/2015/08/ImpactsOnCaliforniaDrought-Ag.pdf

According to the study, a California acre of fresh tomatoes, melons, squash or cucumbers supports more than 160 jobs. BF

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

Gay Lea Expands Dairy Plant for Protein Demand

Monday, August 17, 2026

Gay Lea Foods has announced an investment of more than $200 million to expand its dairy manufacturing facility in Toronto, Ontario. The project is designed to increase production capacity and help meet the rising demand for high-protein dairy products, including cottage cheese. The... Read this article online

How Busch turned bales into advertising dollars for farmers

Wednesday, August 12, 2026

Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online

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