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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

December 2025

Better Farming Magazine

Farms.com Breaking News

Renew CUSMA? Grain groups say yes—but with changes

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The Canada–United States–Mexico Agreement (CUSMA)—known as USMCA (United States-Mexico-Canada Agreement) in the US and T-MEC (Tratado entre México, Estados Unidos y Canadá) in Mexico—is the trade pact that, on July 1, 2020, replaced NAFTA (North American Free Trade... Read this article online

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PigTek offers new warranties on select products

Tuesday, December 16, 2025

Following recent updates to its feed line offering, PigTek of Milford, Indiana, has announced new five-year limited warranties on select products. The company’s anchor bearing, stainless-steel boots, and stainless-steel control units now come with the industry-leading warranties for... Read this article online

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