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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

May 2025

Better Farming Magazine

Farms.com Breaking News

OFA viewpoint on growing future farmers

Monday, May 12, 2025

Agriculture is arguably among the most important industries we have. Not only is it one of the biggest sectors of the Ontario and Canadian economies, but it’s also fundamental to our very existence. After all, everyone has to eat—and in Ontario, we’re luckier than most in the wide... Read this article online

Protecting Plant Health Supports All Life

Monday, May 12, 2025

Healthy plants are vital to the survival and well-being of people, animals, and nature. They clean the air, support biodiversity, and are the foundation of food and economic systems. On May 12, Canadians celebrate International Day of Plant Health. The Canadian Food Inspection Agency (CFIA)... Read this article online

V6 Agronomy Joins Port of Johnstown Deal

Monday, May 12, 2025

V6 Agronomy has partnered with the Port of Johnstown (100 kilometres south of Ottawa) to build a national fertilizer hub. This long-term collaboration should support Canada’s food security, reduce input costs for farmers, and modernize the fertilizer supply chain using clean... Read this article online

Mother’s Day Q&A with Anna McCutcheon

Thursday, May 8, 2025

Mother’s Day is only a few days away (that’s another reminder), and this week Farms.com has connected with moms in ag for their thoughts on motherhood, its challenges, and how being a parent has changed them. Anna McCutcheon (AM) and her husband Mark are the first generation on their... Read this article online

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