Labels make us like chicken more Sunday, November 8, 2015 The choice of labels influences how much we enjoy our chicken, Meatingplace reports.A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels."Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF Ryerson prof takes to spray-painting Endotoxins in farm dust may help relieve allergies
How Busch turned bales into advertising dollars for farmers Wednesday, July 29, 2026 Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online
Great Ontario Yield Tour Seeks Volunteer Farm Fields as Final Crop Tour Events Approach Tuesday, July 28, 2026 Ontario farmers have an opportunity to help shape one of the province's most closely watched crop assessments as the Farms.com Great Ontario Yield Tour prepares for another season of field scouting and yield forecasting. The annual tour is currently seeking volunteer farmers who are... Read this article online
Canada Opens Interprovincial Alcohol Sales Monday, July 27, 2026 A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online
Ontario Spinach is a Relatively Small Crop for the Province Monday, July 27, 2026 Canadians are eating more fresh leafy greens than ever, and spinach continues to be one of the most popular choices in salads,smoothiesand prepared foods– but it islikely notCanadian. Spinach production is highly concentrated in a small number of growing regions across North America.... Read this article online
Ontario Grows Most of the Nation's Celery Friday, July 24, 2026 When Canadians reach for a stalk of celery at the grocery store, there is a good chance it began its journey on an Ontario farm. While celery occupies only a small share of Canada's overall vegetable acreage, the crop continues to play an important role in the country's fresh... Read this article online