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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

September 2026

Better Farming Magazine

Farms.com Breaking News

Festival celebrates migrant workers in Leamington

Friday, September 11, 2026

The Festival of Guest Nations will mark its 20th anniversary on Sunday, September 13, 2026, at Seacliff Park in Leamington, Ontario, bringing together migrant workers, local residents, community organizations, and service providers for a day focused on culture, community, and... Read this article online

El Niño Forecast Signals Warm Fall Across Canada

Friday, September 11, 2026

According to the Weather Network, the El Niño is strengthening and is expected to become one of the most significant events on record, raising questions about how the climate pattern could influence Canada’s fall weather and the end to the growing season for producers. With El Niño... Read this article online

Premier Ford names new ag minister in cabinet shuffle

Thursday, September 10, 2026

When the Ontario legislature returns in October, the province’s agriculture industry will have a new voice at Queen’s Park. In a Sept. 10 cabinet shuffle, Premier Ford named Sam Oosterhoff as the new minister of agriculture, food and agribusiness. He takes over for Trevor Jones, who... Read this article online

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