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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

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March 2026

Better Farming Magazine

Farms.com Breaking News

A new front in the repair access debate

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Iowa lawmakers have pushed the right‑to‑repair conversation into new territory with House File 2529, a bill that focuses specifically on diesel exhaust fluid (DEF) systems—the single most common cause of emissions-related downtime on modern farm machinery. The bill would require... Read this article online

March 8 is International Women’s Day

Friday, March 6, 2026

Across the United States and Canada, women are taking on increasingly visible roles in agriculture—managing farms, leading ag-tech startups, advancing research, and strengthening the rural economies that feed both nations. Their work reflects a shift in an industry once defined... Read this article online

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