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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

September 2025

Better Farming Magazine

Farms.com Breaking News

Augusta Van Muyen selected as the 67th Grape King

Wednesday, September 17, 2025

Grape Growers of Ontario and Farm Credit Canada have announced that Lincoln vineyard manager Augusta Van Muyen has been chosen by her peers as the . Currently, the vineyard manager at Tawse Winery, Van Muyen, followed a path to success that took her across Ontario and the world.... Read this article online

Strategies to Optimize Market Returns in Ontario

Monday, September 15, 2025

Berkley Fedorchuk, grain marketing specialist with Hensall Co-op in Southwestern Ontario, recently shared insights into the current corn market and strategies for forward marketing during his presentation at the . With a focus on the Ontario and Eastern Canadian grain sectors,... Read this article online

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