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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

May 2026

Better Farming Magazine

Farms.com Breaking News

Tom Green bringing celebrities to his Ont. farm

Tuesday, May 12, 2026

A Canadian known for his comedic chops in Hollywood is bringing some friends to his Ontario farm. THE TOM GREEN FARM, starring Tom Green, whose movie credits include Road Trip and Charlie’s Angels, begins airing on May 29 on Crave. The backdrop of the show is Green’s 150-acre farm in... Read this article online

Rising Waters on the Canadian Prairies and Beyond

Monday, May 11, 2026

Spring flooding is intensifying across large portions of Canada, placing farms under growing pressure during one of the most important windows of the agricultural year. From the Prairies to Central Canada and into Atlantic regions, saturated soils, elevated rivers, and damaged rural... Read this article online

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