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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

May 2025

Better Farming Magazine

Farms.com Breaking News

How will Carney work with Farmers?

Wednesday, April 30, 2025

Prime Minister Carney has a mandate to lead the country, but the country is quite divided, and much of the agriculture industry feels alienated. Prime Minister Mark Carney and Opposition Leader Pierre Poilievre have both pledged cooperation on key issues like U.S. tariffs. As the new... Read this article online

Sheep farmers win Ontario’s Outstanding Young Farmers

Wednesday, April 30, 2025

Sheep farmers and wool producers from Wallenstein, Ont. are Ontario’s Outstanding Young Farmers for 2025. “It’s great to be recognized by your peers in the industry with an award like that,” Ryan Schill told Farms.com. “When we started the sheep farm, there were people questioning us... Read this article online

Support IPM With a Bench Sponsorship

Tuesday, April 29, 2025

The International Plowing Match & Rural Expo (IPM) Local Committee has launched the Bench Sponsorship Project for the upcoming 2025 event in West Niagara. This initiative invites individuals and businesses to sponsor commemorative benches for $500 each, helping enhance the visitor... Read this article online

New board members for Ontario Pork

Friday, April 25, 2025

Ontario Pork, an association representing the 1,898 pork farms that market 5.9 million hogs in the province, has announced its new board lineup for 2025. As a Guelph, Ontario-headquartered organization, Ontario Pork is engaged in the areas of research, government representation,... Read this article online

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