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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

December 2025

Better Farming Magazine

Farms.com Breaking News

CFIA extends BIOPOWER SC claims to young ruminants

Tuesday, December 9, 2025

Lallemand Animal Nutrition has announced that the Canadian Food Inspection Agency (CFIA) has extended its approved claims for , a viable yeast product () classified as a gut modifier in Canada. The new approval adds calves, kid goats, and lambs for rearing under registration numbers... Read this article online

Ontario Opens First Soymilk Powder Plant

Wednesday, December 3, 2025

Ontario is celebrating a major step forward in agri-food innovation with a nearly $24 million investment by Alinova Canada Inc. to build the country’s first non-GMO soymilk powder processing plant. The new facility, located in Morrisburg, will create 15 good-paying jobs and strengthen the... Read this article online

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