Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Marketing board proposes name change, adjustments to advisory committees

Friday, September 26, 2014

by SUSAN MANN

The Ontario Tender Fruit Producers’ Marketing Board plans to change its name to Ontario Tender Fruit Growers.

Board chair Phil Tregunno says the proposal to change the organization’s name is being considered “to update the name. ‘Marketing board’ sort of has a bit of a negative connotation.”

But changing the name to Ontario Tender Fruit Growers “is more reflective of what we do,” he explains.

The proposal to change the organization’s name has been posted on the Ontario regulatory registry. Comments on the proposal are due by Nov. 3 and they are to be made to the Ontario Farm Products Marketing Commission.

Farmers attending the board’s series of annual meetings in March approved the proposed new name along with changes to industry committee structures. Regulation 433 under the Farm Products Marketing Act establishes two advisory committees – fresh market and processing. The committees provide a formal forum for the board and stakeholders to discuss matters, it says in a summary of the proposal on the regulatory registry.

“As far as the advisory boards, it’s just a housekeeping thing,” Tregunno says.

For the fresh market advisory committee, amendments would enable each dealer/shipper to appoint one representative to that committee rather than have the Canadian Produce Marketing Association appoint three members. The committee deals with pricing, packaging and promotion. The dealer/shippers are the ones who sell the vast majority of fresh fruit to retailers.

For the processing committee, current regulations enable one processing advisory committee to be established for the entire tender fruit industry. But each type of fruit has different matters so “one umbrella committee does not work well,” the summary says. Instead, the proposed amendments will enable the board to establish a processing advisory committee for each of peaches, pears, plums and cherries (sweet and sour).

Other proposed changes deal with the appointment of the chair for the processing committee and when the advisory committee members’ appointments expire. BF

Current Issue

October 2025

Better Farming Magazine

Farms.com Breaking News

New Holland IntelliSense Tech Elevates Crop Efficiency

Wednesday, October 8, 2025

The IntelliSense system features a forward-looking sensor mounted at the cab’s center line, allowing the sprayer to assess crop quality up to 50 feet ahead. It operates in two main modes: variable rate application and spot spraying. In variable rate mode, the system uses sunlight... Read this article online

Effective Strategies for Corn Soybean and Wheat

Thursday, October 2, 2025

As reported on the OMAFRA website fieldcropnews.com, effective crop residue management in corn, soybean, and wheat fields is key to profitability and long-term soil health. It begins at harvest, with combines and headers set correctly to size and spread residue evenly across the... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2025 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top