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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Not-so-happy California cows

Monday, August 9, 2010

If you're going to film a commercial about happy California cows, do it in California, OK folks?

That's the message the California State Assembly sent in late May when it ordered state agencies, commissions and departments to spend promotional funds on California in California.

The metaphorical cow dung hit the ventilation fan after the California Milk Advisory Board sent a production crew to New Zealand to make 10 spoof commercials claiming to interview New Zealand cows that were auditioning to become happy California cows. Never mind that it was a California crew that travelled there. According to the Fresno Bee, Democrat Assemblyman Ted Lieu proposed that promotional funds "should be spent in California, to employ California workers, support the economy and provide jobs."

The board said it was cheaper to film abroad. (Oops. Wrong answer. Why are California cows more expensive to film?  Do they belong to an actor's union or something?) BF

 

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June/July 2025

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