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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Not-so-happy California cows

Monday, August 9, 2010

If you're going to film a commercial about happy California cows, do it in California, OK folks?

That's the message the California State Assembly sent in late May when it ordered state agencies, commissions and departments to spend promotional funds on California in California.

The metaphorical cow dung hit the ventilation fan after the California Milk Advisory Board sent a production crew to New Zealand to make 10 spoof commercials claiming to interview New Zealand cows that were auditioning to become happy California cows. Never mind that it was a California crew that travelled there. According to the Fresno Bee, Democrat Assemblyman Ted Lieu proposed that promotional funds "should be spent in California, to employ California workers, support the economy and provide jobs."

The board said it was cheaper to film abroad. (Oops. Wrong answer. Why are California cows more expensive to film?  Do they belong to an actor's union or something?) BF

 

Current Issue

November 2026

Better Farming Magazine

Farms.com Breaking News

Upcoming winter Ontario farm shows

Thursday, November 12, 2026

As Ontario producers continue the 2026 harvest, lessons from the season that was, and preparation for 2027 begins with the winter farm show circuit. Here are some of the shows farmers can attend in the next few months. The Advancing Women in Agriculture Conference East takes place Nov.... Read this article online

Hensall Co-op Awards $17,500 to Seven Ontario Students

Tuesday, November 10, 2026

Seven post-secondary students are receiving financial support from Hensall Co-op as they pursue education connected to agriculture and the future of rural communities. The Ontario farmer-owned co-operative has announced the 2026 recipients of its Bright Futures Scholarships, with each... Read this article online

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