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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Not-so-happy California cows

Monday, August 9, 2010

If you're going to film a commercial about happy California cows, do it in California, OK folks?

That's the message the California State Assembly sent in late May when it ordered state agencies, commissions and departments to spend promotional funds on California in California.

The metaphorical cow dung hit the ventilation fan after the California Milk Advisory Board sent a production crew to New Zealand to make 10 spoof commercials claiming to interview New Zealand cows that were auditioning to become happy California cows. Never mind that it was a California crew that travelled there. According to the Fresno Bee, Democrat Assemblyman Ted Lieu proposed that promotional funds "should be spent in California, to employ California workers, support the economy and provide jobs."

The board said it was cheaper to film abroad. (Oops. Wrong answer. Why are California cows more expensive to film?  Do they belong to an actor's union or something?) BF

 

Current Issue

May 2025

Better Farming Magazine

Farms.com Breaking News

Mother’s Day Q&A with Anna McCutcheon

Thursday, May 8, 2025

Mother’s Day is only a few days away (that’s another reminder), and this week Farms.com has connected with moms in ag for their thoughts on motherhood, its challenges, and how being a parent has changed them. Anna McCutcheon (AM) and her husband Mark are the first generation on their... Read this article online

Creating Safe Farms for Kids

Wednesday, May 7, 2025

The Canadian Agricultural Safety Association (CASA) is hosting the second annual Kids FarmSafe Week from May 12 to 18, with the theme “Nurturing the Future of Agriculture.” The initiative aims to raise awareness about health and safety risks for children and youth on farms. According... Read this article online

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