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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Not-so-happy California cows

Monday, August 9, 2010

If you're going to film a commercial about happy California cows, do it in California, OK folks?

That's the message the California State Assembly sent in late May when it ordered state agencies, commissions and departments to spend promotional funds on California in California.

The metaphorical cow dung hit the ventilation fan after the California Milk Advisory Board sent a production crew to New Zealand to make 10 spoof commercials claiming to interview New Zealand cows that were auditioning to become happy California cows. Never mind that it was a California crew that travelled there. According to the Fresno Bee, Democrat Assemblyman Ted Lieu proposed that promotional funds "should be spent in California, to employ California workers, support the economy and provide jobs."

The board said it was cheaper to film abroad. (Oops. Wrong answer. Why are California cows more expensive to film?  Do they belong to an actor's union or something?) BF

 

Current Issue

August 2025

Better Farming Magazine

Farms.com Breaking News

Premier Equipment Acquires Green Tractors Dealers

Friday, July 25, 2025

Southwestern Ontario’s Premier Equipment has reached an agreement to acquire neighbouring dealer Green Tractors Inc. This acquisition marks Premier’s fourth and largest acquisition in 2025, solidifying its growth trajectory. Earlier this year, Premier added new locations in... Read this article online

Fusarium And Sprouting Alert for Wheat

Friday, July 25, 2025

As reported on the OMAFRA website fieldcropnews.com, Ontario wheat farmers face growing concerns over fusarium head blight (FHB) and harvest timing this season. Frequent rains in many areas – with more to come - are increasing fusarium risk, threatening yield and grain quality. FHB... Read this article online

Lactalis closing beverage plant in Sudbury

Friday, July 25, 2025

Lactalis is closing its plant-based beverage processing plant in Sudbury. The company, which includes brands like Balderson, Astro, and Beatrice, reopened the plant in June 2024 after closing it in 2022 to convert it to a facility focusing on plant-based beverages like those in its Enjoy!... Read this article online

Applications Open for Grains Innovation Fund 2026

Thursday, July 24, 2025

Grain Farmers of Ontario (GFO), the province’s largest commodity organization representing 28,000 farmers, is now accepting applications for the 2026 Grains Innovation Fund. The fund offers grants up to $75,000 to support innovative projects that promote the use of Ontario’s grains such as... Read this article online

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