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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Reality TV for sheep in Senegal

Monday, December 3, 2012

In predominately Muslim Senegal (pop. 12.8 million), where most urban dwellers are less than a generation away from the farm, "reality TV" isn't about having the most talented child, it's about having the prettiest sheep.

Even urban dwellers keep one or two sheep, or even a small flock, in their home in the hopes of getting a spot on Khar Bii, which translates as "this sheep." Khar Bii is the most popular local show on Senegal television. There are regional championships in this American Idol-style competition, which comes to a peak just before Eid al-Adha, or Tabaski, the feast of sacrifice around the world when Muslims celebrate Abraham's near sacrifice of his son. The eventual winner gets two million francs, about C$4,000, and boosted breeding credentials. Size counts in the contest, as does testicular symmetry. BF

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

How Busch turned bales into advertising dollars for farmers

Wednesday, July 29, 2026

Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online

Canada Opens Interprovincial Alcohol Sales

Monday, July 27, 2026

A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online

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