Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


September trade show to highlight fruit and vegetable industry

Thursday, January 13, 2011

by BETTER FARMING STAFF

A new trade show that takes place later this year in Norfolk County will highlight equipment for the fruit and vegetable industry.

Jordon Underhill, owner of ROI Event Management in Simcoe and one of the event’s organizers, says they are hoping to attract between 10,000 and 15,000 people.

Called Canada’s Fruit & Veg Tech X-Change, the event will take place Sept. 1-3 at Blueberry Hill Estates near Turkey Point Provincial Park. Sept. The 200-acre commercial blueberry farm is home to a conference centre, farmers’ market and winery. The owner, Dale Vranckx, is the show’s other main organizer.

Underhill says a visit to the World Ag Expo in California five years ago as inspirational. Raised on a cash crop and beef farm, he says, “I could hardly figure out what the equipment was. I mean there was a tree shaker, a nut picker and the combine heads were all different.” That’s when it hit him: “this fruit and vegetable industry is so specialized and what a great opportunity to showcase it live at a trade show.”

He says locating in Norfolk County is an advantage because it is “the true heart” of the province’s fruit and vegetable country and central to big players in other areas in the province.

The organizers want to attract not only fruit and vegetable producers and their families but also local cottagers and local farmers involved in other forms of production and have purposely overlapped the show’s dates with the Labour Day weekend.

Underhill says that they are “well underway” to reaching the goal of attracting 250 exhibitors from Canada, the United States and Europe. They want to make the show an annual event that will eventually attract up to 800 exhibitors.

Dr. John Kelly is organizing a speakers’ program that will take place at noon each day. Kelly is vice president of Erie Innovation and Commercialization, an agriculture-focused economic development initiative for the south central Ontario region. BF
 

Current Issue

May 2026

Better Farming Magazine

Farms.com Breaking News

Farmland Rents Lag Land Values

Thursday, May 7, 2026

Farm Credit Canada (FCC) has released a new economic analysis highlighting a growing gap between farmland values and rental rates across the country, a trend that will likely reshape expansion decisions for Canadian producers. According to the analysis, Canada’s average farmland... Read this article online

How to Keep Your Groundwater Safe and Clean 

Wednesday, May 6, 2026

Groundwater plays a vital role for families and businesses in rural and agricultural settings. It supports essential activities such as livestock care, irrigation, and cleaning processes, and in many areas, it's the sole source of drinking water. For this reason, it's critical for rural... Read this article online

Rising Waters on the Canadian Prairies and Beyond

Wednesday, May 6, 2026

Spring flooding is intensifying across large portions of Canada, placing farms under growing pressure during one of the most important windows of the agricultural year. From the Prairies to Central Canada and into Atlantic regions, saturated soils, elevated rivers, and damaged rural... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2026 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top