Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
New Canadian Swine Research Targets Piglet Disease Monday, March 23, 2026 Swine Innovation Porc (SIP) is investing in new research to address Streptococcus suis, a harmful bacterial disease affecting post-weaned piglets led by Dongyan Xu Niu at the University of Calgary. This disease can cause serious health problems such as respiratory illness, meningitis, and sudden... Read this article online
Canada Packers Posts Strong Volume Growth and Profitability in First Year as Standalone Company Tuesday, March 17, 2026 Canada Packers Inc., recently split off from Maple Leaf Foods, reported its financial results earlier this month for the fiscal year ended December 27, 2025, highlighting increased hog volumes, steady sales growth and disciplined financial execution. In the fourth quarter of 2025,... Read this article online
Canada’s Real Seasons (According to Farmers Who Actually Live Here) Monday, March 16, 2026 According to a chart that’s been making the rounds on social media, courtesy of The Weather Network—the Canadian calendar has officially been updated. Apparently, we no longer live by the simple rhythm of winter, spring, summer, and fall. Instead, we now rotate through such crowd... Read this article online
Ontario Equine Industry Drives Rural Economy Monday, March 16, 2026 A new economic study has revealed the major contribution of Ontario’s equine agricultural sector to the province’s economy and rural communities. The Ontario Equine Agricultural Economic Impact Study Report provides the first comprehensive evaluation of the industry since 2010 and offers... Read this article online
Julia Montgomery Named OVC Dean Monday, March 16, 2026 The University of Guelph has announced the appointment of Dr. Julia Montgomery as the new dean of the Ontario Veterinary College (OVC).She will begin her five-year leadership term on June 15, 2026.The appointment marks an important step for one of Canada’s most respected veterinary... Read this article online