Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
CFIA Proposes Changes to Expand Interprovincial Meat Movement Friday, July 10, 2026 The Canadian Food Inspection Agency (CFIA) is proposing temporary regulatory changes aimed at improving interprovincial trade of red meat while supporting food security and strengthening Canada's food system. The proposed amendments to the Safe Food for Canadians Regulations would... Read this article online
Lutz Lube Drive Cuts Workplace Strain Friday, July 10, 2026 Lutz Pumpen has introduced a mobile grease pump powered by a cordless screwdriver. Their goal is to help farmers, and others who work regularly with grease pumps to reduce ergonomic strain. Workplace ergonomic strain continues to cost U.S. businesses billions of dollars each year,... Read this article online
Greenfield Global Expands U.S. High-Purity Alcohol Supply Friday, July 10, 2026 Greenfield Global is strengthening its position in the North American high-purity alcohol market through a new long-term agreement with Missouri-based Show Me Ethanol (SME), a move designed to provide customers with enhanced supply security, faster delivery times, and greater protection... Read this article online
Ontario Plowmen's Association Vows to Keep 2027 International Plowing Match in Lambton County on Track Thursday, July 9, 2026 The Ontario Plowmen's Association (OPA) says it remains fully committed to hosting the 2027 International Plowing Match and Rural Expo (IPM) in Lambton County, despite recent reports that the local volunteer committee has withdrawn from the event following unsuccessful negotiations with... Read this article online
Canadian Grain Commission Updates Grain Grading Rules for 2026-27 Crop Year Wednesday, July 8, 2026 The Canadian Grain Commission (CGC) is introducing several important changes to grain grading procedures for the 2026-27 crop year, including updates affecting Canada Western Amber Durum, wheat and red lentils. The revisions, which take effect August 1, were developed following... Read this article online