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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Smell-vertising hits U.K.

Monday, April 2, 2012

McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.

A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."

The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.

The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF

Current Issue

November 2025

Better Farming Magazine

Farms.com Breaking News

CGC issues multiple licences in early November

Thursday, November 6, 2025

The Canadian Grain Commission (CGC) has been busy in the first week of November. The CGC issued four licences on Nov. 1 with three going to companies in Saskatchewan. Eskdale Seed Farm in Leross received a primary elevator licence. This type of licence goes to “an operator of an... Read this article online

Railroads push record grain shipments

Wednesday, November 5, 2025

As Ontario farmers wrap up a season marked by weather extremes and yield variability, Canada’s two major railways—Canadian National Railway Company (CN Rail) and Canadian Pacific Kansas City Limited (CPKC)—are reporting strong performance in moving corn, soybeans, and grain across the... Read this article online

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