Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
Looking for the Perfect Mother’s Day Gift for Women who work in Agriculture? Friday, May 2, 2025 Mother’s Day is just around the corner, and what better way to show appreciation for the incredible women in agriculture than by supporting products and services created by women in agriculture? Whether she’s managing livestock, growing crops, running a farm-based business—or all of... Read this article online
FCC Predicts Canadian Farmers will Wait to Buy New Farm Equipment Thursday, May 1, 2025 This year may not be the year to buy a brand-new John Deere X Series combine. No matter how great it would be to raise harvest capacity by 45 percent, Canadian farmers may put off their purchase until later. Rising farm equipment prices due to trade disruptions will alter farmers'... Read this article online
Holland Marsh Celebrates 100 Years of Agricultural Excellence Thursday, May 1, 2025 Celebrating a century of farming, community, and natural heritage in Ontario’s “Salad Bowl” 2025 marks a significant milestone for the town of Bradford West Gwillimbury as it celebrates the 100th anniversary of the Holland Marsh—a region renowned for its rich soil, vibrant farming... Read this article online
How will Carney work with Farmers? Wednesday, April 30, 2025 Prime Minister Carney has a mandate to lead the country, but the country is quite divided, and much of the agriculture industry feels alienated. Prime Minister Mark Carney and Opposition Leader Pierre Poilievre have both pledged cooperation on key issues like U.S. tariffs. As the new... Read this article online
Sheep farmers win Ontario’s Outstanding Young Farmers Wednesday, April 30, 2025 Sheep farmers and wool producers from Wallenstein, Ont. are Ontario’s Outstanding Young Farmers for 2025. “It’s great to be recognized by your peers in the industry with an award like that,” Ryan Schill told Farms.com. “When we started the sheep farm, there were people questioning us... Read this article online