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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Smell-vertising hits U.K.

Monday, April 2, 2012

McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.

A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."

The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.

The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF

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May 2025

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Farms.com Breaking News

How will Carney work with Farmers?

Wednesday, April 30, 2025

Prime Minister Carney has a mandate to lead the country, but the country is quite divided, and much of the agriculture industry feels alienated. Prime Minister Mark Carney and Opposition Leader Pierre Poilievre have both pledged cooperation on key issues like U.S. tariffs. As the new... Read this article online

Sheep farmers win Ontario’s Outstanding Young Farmers

Wednesday, April 30, 2025

Sheep farmers and wool producers from Wallenstein, Ont. are Ontario’s Outstanding Young Farmers for 2025. “It’s great to be recognized by your peers in the industry with an award like that,” Ryan Schill told Farms.com. “When we started the sheep farm, there were people questioning us... Read this article online

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