Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
Downtown Diner Delivers a Taste of Canadian Farming to Ottawa Monday, October 13, 2025 This week, the heart of Canada’s capital was filled with the sights, sounds, and flavors of Canadian agriculture as Sparks Street played host to the Downtown Diner, a pop-up event celebrating Canadian food and the farmers who make it possible. At the center of the conversation was... Read this article online
Precision Harvesting with HeadSight and TrueSight Monday, October 13, 2025 Modern harvesting relies heavily on precision and smart technology, and new systems for head height control and steering are making sure you are not leaving bushels in the field. These innovations ensure efficient crop collection, protect equipment, and reduce operator fatigue during... Read this article online
Boost Farm Yields with Better Residue Control Monday, October 13, 2025 Effective crop residue management begins with the combine and continues through planting the next crop. Properly managing residues in corn, soybean, and wheat fields helps maintain soil structure, reduce erosion, and promote higher yields. The FieldCropNews.com Team from OMAFA have shared... Read this article online
New Holland Marks 50 Years of Twin Rotor Innovation Friday, October 10, 2025 New Holland is celebrating 50 years of leadership in twin rotor harvesting technology, a milestone that began with the introduction of the TR70 combine in 1975. This machine transformed agriculture by bringing the world the concept of twin rotor threshing and... Read this article online
Farmland Values Climb Across the Prairies-Manitoba Leads, Ontario Holds Steady Friday, October 10, 2025 Canadian cultivated farmland values rose by an average of 6.0 per cent in the first half of 2025, according to the mid-year farmland values review by Farm Credit Canada (FCC). This marks a modest acceleration compared to the first half of 2024, which saw a 5.5 per cent increase. Over... Read this article online