Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
RaboResearch says tariffs are disrupting global pork trade Wednesday, May 21, 2025 According to a recent report from Rabobank, pork prices have rebounded and remain strong despite shifting trade flows and growing economic and consumer uncertainties. Rabobank is a Dutch multinational banking and financial services company specializing in the global food and agricultural... Read this article online
Northern Ontario Farms Get Ag Plastic Recycling Wednesday, May 21, 2025 Northern Ontario agriculture communities have compacted 27 metric tons of agricultural plastics. The Northern Ontario Farm Innovation Alliance (NOFIA), in partnership with the northern caucus of the Ontario Federation of Agriculture (OFA), is proud to announce major progress in its... Read this article online
Ontario's Foodbelt: A Bold Move to Protect Farmland and Food Security Tuesday, May 13, 2025 The Ontario Federation of Agriculture, the National Farmers Union, Christian Farmers Federation of Ontario, and Ontario Farmland Trust are collaborating with Ontario Greens Leader Mike Schreiner and Haldimand-Norfolk independent MPP Bobbi Ann Brady to introduce legislation aimed at... Read this article online
Protecting Plant Health Supports All Life Monday, May 12, 2025 Healthy plants are vital to the survival and well-being of people, animals, and nature. They clean the air, support biodiversity, and are the foundation of food and economic systems. On May 12, Canadians celebrate International Day of Plant Health. The Canadian Food Inspection Agency (CFIA)... Read this article online
V6 Agronomy Joins Port of Johnstown Deal Monday, May 12, 2025 V6 Agronomy has partnered with the Port of Johnstown (100 kilometres south of Ottawa) to build a national fertilizer hub. This long-term collaboration should support Canada’s food security, reduce input costs for farmers, and modernize the fertilizer supply chain using clean... Read this article online