Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
Looking for a heritage machine Tuesday, February 10, 2026 A Brantford, Ontario area heritage organization—the Canadian Industrial Heritage Centre (CIHC)—is putting out a call to the Canadian agricultural community in hopes of locating a rare piece of machinery that helped transform grain harvesting around the world. The CIHC is preparing... Read this article online
Why farmers built their own renewable energy association Tuesday, February 10, 2026 When renewable energy developers come knocking on rural doors, farmers often find themselves staring at 40-page leases, unfamiliar terminology, and long-term commitments that could shape their land for decades. For many, the opportunity is exciting and enticing—but also... Read this article online
Food Freedom Day 2026 - What Canada’s Grocery Costs Really Tell Us Monday, February 9, 2026 The Canadian Federation of Agriculture (CFA) has announced that Sunday, February 8th, 2026, marked Food Freedom Day—the date by which the average Canadian household has earned enough income to cover its entire annual grocery bill. Each year, CFA analyzes how much of Canadians’... Read this article online
Canadian Grain and Pork Sectors Join Others in Sound Alarm Over AAFC Research Cuts Friday, February 6, 2026 The Grain Growers of Canada (CGC), the Canadian Pork Council (CPC), and Swine Innovation Porc (SIP) are expressing serious concern following recently announced staff reductions and facility closures or consolidations within Agriculture and Agri‑Food Canada (AAFC). The groups warn that... Read this article online
Red Tape Pushes 70% of Agri Businesses to Deter Next Generation from Farming Thursday, February 5, 2026 Canada’s food production system is under mounting pressure as agri-businesses warn that regulatory overload is discouraging the next generation from entering the industry. A new snapshot from the Canadian Federation of Independent Business (CFIB) reveals that almost 70% of agri... Read this article online