Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
New Holland Marks 50 Years of Twin Rotor Innovation Friday, October 10, 2025 New Holland is celebrating 50 years of leadership in twin rotor harvesting technology, a milestone that began with the introduction of the TR70 combine in 1975. This machine transformed agriculture by bringing the world the concept of twin rotor threshing and... Read this article online
Farmland Values Climb Across the Prairies-Manitoba Leads, Ontario Holds Steady Friday, October 10, 2025 Canadian cultivated farmland values rose by an average of 6.0 per cent in the first half of 2025, according to the mid-year farmland values review by Farm Credit Canada (FCC). This marks a modest acceleration compared to the first half of 2024, which saw a 5.5 per cent increase. Over... Read this article online
Canada Post Strike Continues to Threatens Agri-Businesses and Rural Communities Thursday, October 9, 2025 The Canadian Federation of Independent Business (CFIB) is calling on the federal government to take swift action to end the ongoing Canada Post strike, warning that the disruption is causing serious harm to small businesses – including many in the agriculture sector. “The government’s... Read this article online
Gleaner T Series Combine Updates Thursday, October 9, 2025 Gleaner continues to advance harvest technology with its new T Series combine, delivering major improvements in power, reliability, and ease of operation. Designed with the farmer in mind, the T Series focuses on performance, accessibility, and cutting-edge precision tools for... Read this article online
Ontario Invests $41M to Boost Agri-Food Innovation Wednesday, October 8, 2025 The Ontario government has announced an investment of more than $41 million over the next four years to enhance and modernize infrastructure under Agricultural Research and Innovation Ontario (ARIO). This initiative, part of the province’s plan to safeguard Ontario’s agri-food sector,... Read this article online