Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
Tips for first year university students Friday, August 29, 2025 The final weekend of summer is here, and students across Ontario will be returning to class next week. That includes at the University of Guelph’s Ridgetown Campus, where staff, faculty, and volunteers are preparing to welcome a new crop of first year students. “There’s definitely a... Read this article online
Sterling buckle marks 170 years at Spencerville Fair Friday, August 29, 2025 For its 170th anniversary, the Spencerville Fair is presenting a distinctive piece of Canadian silverwork that reflects nearly two centuries of agricultural tradition. The 170th Anniversary Spencerville Fair Sterling Silver Buckle was designed and handcrafted by Alex Dordevic of TRIBE, a... Read this article online
Corn and Soybean Crops Fall Short in 2025 Predicts Great Ontario Yield Tour Thursday, August 28, 2025 Ontario’s 2025 corn and soybean harvest is shaping up to be one of the most challenging in recent memory, as persistent drought and heat have pushed yields below the Agricorp 10-year average say experts and master scouts Moe Agostino and Henry Prinzen of the 2025 Great Ontario Yield Tour.... Read this article online
Global grain trade gets a shake-up: What it means for Canadian farmers Thursday, August 28, 2025 The global grain and oilseed trading industry is undergoing a major transformation—and Canadian farmers should take note. A recently published study in the September 2025 issue of discussed how the traditional dominance of a few multinational giants is giving way to a more competitive,... Read this article online
Ontario Farmers Share Yield Strategies Amid Drought Wednesday, August 27, 2025 The Great Ontario Yield Tour held an event at Petersen Custom Farming in Osgood, Ontario, on Thursday, August 21, 2025. The farmer panel during lunch was one of the highlights of the event. Farmers and industry experts gathered to discuss yield strategies and the realities of this season’s... Read this article online