Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
Grape Growers 40th Annual Celebrity Luncheon has Dr. Hayley Wickenheiser Thursday, July 17, 2025 The Grape Growers of Ontario’s marks the opening of the by showcasing Canadian personalities and celebrating the annual grape harvest. This year, in partnership with Meridian Credit Union, Ontario’s largest credit union and the third largest in Canada, the Grape Growers of Ontario... Read this article online
Ontario Funds 28 Agri Food Research Projects Thursday, July 17, 2025 Ontario has announced $5.4 million in funding for 28 innovative research projects at the University of Guelph, aiming to protect farmers, enhance the food supply chain, and foster environmental sustainability. This investment comes from the Ministry of Agriculture, Food and Agribusiness... Read this article online
Boost Crop Yields with Smart Fertilization Thursday, July 17, 2025 Soil testing is a valuable tool for managing crop nutrition, especially in Ontario where nutrient levels play a crucial role in crop yields. According to the Ministry of Agriculture, Food and Rural Affairs (OMAFA), fertilizer recommendations based on soil test results can vary depending on... Read this article online
HJV Equipment Now Full-Line PTx Trimble Dealer Thursday, July 17, 2025 HJV Equipment is thrilled to announce its designation as a full-line PTx Trimble dealer. This strategic move enhances the company’s capability to offer advanced precision agriculture technology, catering to the growing needs of modern farmers. As part of this expansion, HJV Equipment... Read this article online
Ontario Tender Fruit Season off to a Strong Start Monday, July 14, 2025 Ontario's 2025 tender fruit and table grape season is off to a promising start reports the Ontario Tender Fruit and Fresh Grape Growers. While the weather may be too hot for some farmers, it has has been ideal for producing a sweet and juicy crop. A cooler-than-usual spring delayed the... Read this article online