Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
Ontario Farm Leaders Drew and Heather Spoelstra Named 2026 Outstanding Young Farmers Friday, April 10, 2026 Canada’s Outstanding Young Farmers (COYF) Program has announced Drew and Heather Spoelstra of Binbrook, Ontario, as the Ontario regional winners for 2026. The announcement was made following the Ontario regional competition held April 7 through 9 in St. Jacobs, Ontario. As provincial... Read this article online
Ontario Agri-Food Discovery Centre designs revealed Thursday, April 9, 2026 Attendees of the Ontario Agri-Food Discovery Centre’s (OAFDC) AGM last month received a first look at building design concepts. The planned 34,000-square-foot science centre in Listowel, Ont., designed by Moriyama Teshima Architects, the same firm responsible for the looks of buildings... Read this article online
Proposed USDA budget cuts could shift the North American ag landscape Thursday, April 9, 2026 Image by Konyvesotto from Pixabay The US administration’s latest budget proposal includes a significant reduction to the US Department of Agriculture’s discretionary spending, a move that could have ripple effects across North American agriculture. According to Farms.com reporting... Read this article online
Corn and Soy Products Cleared for Global Market Access Thursday, April 9, 2026 The Market Access Committee for corn and soybeans has completed its 2026 review of new crop protection products, confirming no export concerns for four corn products and six soybean products. Approved corn products includeCovintroCorn,TelaroneDC,ZiduaSC Herbicide, and Storen Herbicide.... Read this article online
What Distributed Energy Resources Mean for Canadian Producers Tuesday, April 7, 2026 As energy costs rise, many Canadian farms are looking for ways to take greater control of their electricity use. One term that farmers are hearing more often is distributed energy resources, often shortened to DERs. While the phrase may sound technical, the concept is highly practical, and... Read this article online