Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
Central Ontario FS Expands Grain Network with Acquisition of Haley's Elevator in Burford Friday, July 31, 2026 Central Ontario FS is strengthening its presence in southwestern Ontario after signing a purchase agreement to acquire Haley's Elevator Inc., a long-established grain handling facility located in Burford. The acquisition marks another step in the growth of the company's grain elevator... Read this article online
How Busch turned bales into advertising dollars for farmers Wednesday, July 29, 2026 Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online
Great Ontario Yield Tour Seeks Volunteer Farm Fields as Final Crop Tour Events Approach Tuesday, July 28, 2026 Ontario farmers have an opportunity to help shape one of the province's most closely watched crop assessments as the Farms.com Great Ontario Yield Tour prepares for another season of field scouting and yield forecasting. The annual tour is currently seeking volunteer farmers who are... Read this article online
Canada Opens Interprovincial Alcohol Sales Monday, July 27, 2026 A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online
Ontario Spinach is a Relatively Small Crop for the Province Monday, July 27, 2026 Canadians are eating more fresh leafy greens than ever, and spinach continues to be one of the most popular choices in salads,smoothiesand prepared foods– but it islikely notCanadian. Spinach production is highly concentrated in a small number of growing regions across North America.... Read this article online