Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Smell-vertising hits U.K.

Monday, April 2, 2012

McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.

A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."

The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.

The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF

Current Issue

September 2025

Better Farming Magazine

Farms.com Breaking News

Tips for first year university students

Friday, August 29, 2025

The final weekend of summer is here, and students across Ontario will be returning to class next week. That includes at the University of Guelph’s Ridgetown Campus, where staff, faculty, and volunteers are preparing to welcome a new crop of first year students. “There’s definitely a... Read this article online

Sterling buckle marks 170 years at Spencerville Fair

Friday, August 29, 2025

For its 170th anniversary, the Spencerville Fair is presenting a distinctive piece of Canadian silverwork that reflects nearly two centuries of agricultural tradition. The 170th Anniversary Spencerville Fair Sterling Silver Buckle was designed and handcrafted by Alex Dordevic of TRIBE, a... Read this article online

Ontario Farmers Share Yield Strategies Amid Drought

Wednesday, August 27, 2025

The Great Ontario Yield Tour held an event at Petersen Custom Farming in Osgood, Ontario, on Thursday, August 21, 2025. The farmer panel during lunch was one of the highlights of the event. Farmers and industry experts gathered to discuss yield strategies and the realities of this season’s... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2025 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top