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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Sweetness in coffee comes cheap

Wednesday, May 2, 2012

According to agricultural advocacy project The Hand That Feeds U.S., sugar and cream make up just four cents of the cost of a US$1.85 cup of coffee.

The project uses a profit breakdown released recently by the Specialty Coffee Association of America. That association claims that the coffee itself costs 64 cents and serving it costs 33 cents. Other costs include 13 cents for the cup, three cents for the lid, 11 cents for the lease on the land where the coffee shop sits, four cents for utilities, five cents for advertising and marketing, three cents for research, and 13 cents for taxes and interest. The profit is only 10 cents.

The food project, published in February, uses this breakdown of coffee shop ingredients to justify maintaining the current American policies that keep domestic sugar farmers in business. BF

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

How Busch turned bales into advertising dollars for farmers

Wednesday, July 29, 2026

Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online

Canada Opens Interprovincial Alcohol Sales

Monday, July 27, 2026

A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online

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