Thumbs up for agricultural careers: farmers, consumers Wednesday, September 21, 2011 by SUSAN MANN Farming may be challenging but many producers would still recommend an agricultural career to a family member or friend, according to a recent Farm Credit Canada survey.The FCC vision panel survey released Thursday found that 80 per cent of producers would encourage others to get involved. Moreover, 21 per cent of consumers across Canada who participated in the March survey would consider a career in agriculture and 27 per cent would encourage someone else to pursue it. Both groups used similar words to describe farming when asked to choose five words from a list associated with the agricultural industry. The words were: weather dependent, struggling, under-recognized, underpaid, essential. The online survey had 2,015 respondents and a margin of error of plus or minus 2.1 per cent. “Although farmers recognize the challenges inherent in the industry they still would encourage others to get involved,” it says in an FCC press release.Bette Jean Crews, president of the Ontario Federation of Agriculture, says she would agree with the words picked by survey respondents. “The biggest challenge is getting our fair share of the dollar in the marketplace.”Crews would also recommend farming as a business. Her father wasn’t farmer but he had his own barbershop business. One thing farmers like about the business is being able to make their own decisions and seeing the results of that, she explains.“I do think society’s mind is coming around to the fact that they need to pay what agriculture is worth,” she says. “I think it’s going to take a few more years but I see us on an upswing.” Agriculture employs one in eight Canadians, the press release says. BF Pie hit the spot at farm show Better Farming editor wins gold and silver at Farm Writers' convention
Ontario Invests $7M in Agri-Food Innovation Tuesday, May 26, 2026 The Ontario government is committing up to $7 million to support 34 new research projects aimed at transforming innovative ideas into practical, market-ready solutions for farmers and food processors across the province. Delivered through the Ontario Agri-Food Innovation Alliance, the... Read this article online
Sunrise Farms invests over $100 million to build advanced poultry plant in Woodstock Monday, May 25, 2026 Ontario’s agri-food sector is set for another major boost as Sunrise Farms announced an investment of more than $100 million to build a state-of-the-art poultry processing facility in Woodstock. The expansion—described as the largest greenfield project in the company’s history—will... Read this article online
Falling Behind on Direct Alcohol Shipping Deadline Monday, May 25, 2026 Canada’s small alcohol producers are growing increasingly frustrated as a promised timeline for direct-to-consumer (DTC) alcohol shipping reforms approaches with little visible progress. The Canadian Federation of Independent Business (CFIB) is calling out federal and provincial... Read this article online
Saskatchewan Startup Unveils Portable Device to Detect Crop Diseases in the Field Monday, May 25, 2026 With global crop losses from pests and diseases reaching as high as 40 percent annually, a Saskatchewan-based startup is working to equip farmers with faster, more practical tools to protect their yields. PathoScan Technologies, founded in Saskatoon, has developed a portable... Read this article online
Beau’s and Kubota launch Ontario tractor giveaway celebrating rural life Monday, May 25, 2026 Ontario residents have a chance to take home a brand-new Kubota BX2680 tractor this summer thanks to a new partnership between Beau’s Brewing Co. and Kubota Canada Ltd. Beau’s Brewing Co. is an independent Canadian craft brewer founded in Vankleek Hill, Ontario. Since 2006, Beau’s... Read this article online