Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


'Tweeting' attracts unwelcome attention

Sunday, June 7, 2015

Anyone who has followed the news likely knows the trials and tribulations of Appin dairy farmer Andrew Campbell, who planned to post a farm photo on his Twitter account every day this year and was subsequently attacked by anti-agriculture activists.  Campbell is not unique in finding that launching a farming blog can bring unwelcome publicity. Wisconsin dairy farmer Carrie Mess and Alberta grain farmer Sarah Schultz told their stories at an Ontario Farm and Food Care conference in April.

After Mess pronounced a PETA video allegedly showing abused cattle on a dairy farm in North Carolina a fraud on her blog, she "received a cease-and-desist order" from PETA, ordering her to take her blog off down. "I didn't . . . I framed (the letter) and put it up in my office." Because of the video the farmer couldn't find a market for his milk. The agricultural community should have supported the farmer, not abandoned him, Mess asserted.

Schultz, wife of a farmer and a nurse, was investigated by her professional association after a local activist falsely accused her of selling health products from her website.  How hateful does all this get? Schultz relates that, when she blogged that she was taking a holiday in Hawaii, "someone hoped my plane would crash."

All three "agvocates" say they continue to tweet and blog because there is so much misinformation about agriculture on social media that needs to be corrected, and that is best done by farmers. BF

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

How Busch turned bales into advertising dollars for farmers

Wednesday, July 29, 2026

Busch is taking a different approach to advertising in rural Canada by moving marketing dollars from city billboards directly into farmers’ fields. The brand’s new “Baleboard” campaign transforms hay bales into oversized six-pack displays inspired by Busch’s limited-edition Farmer’s Pack.... Read this article online

Canada Opens Interprovincial Alcohol Sales

Monday, July 27, 2026

A major change to Canada's internal marketplace is set to create new opportunities for wineries, breweries and distilleries after nine provinces signed a landmark agreement allowing direct-to-consumer sales of alcoholic beverages across participating jurisdictions. The deal is being hailed... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2026 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top